Descripción de la oferta
1- Who are we?
PARIS/64 is one of the fastest-growing Spanish women's fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.
2- Job description. What will your mission be?
We are looking for an Influencer Marketing Lead to join the PARIS/64 Marketing team in a full-time, on-site position at our offices in Madrid or Zaragoza.
This role will lead influencer marketing as a sales channel for PARIS/64, with direct responsibility for the channel’s attributed revenue and profitability across our markets (Europe, USA and Japan). The position reports directly to Marketing management and works closely with the Brand & Content, Events & PR, and Digital Marketing teams.
Main responsibilities:
Define and lead the influencer marketing strategy, focused on business results and consistent with the brand’s aspirational positioning.
Own a revenue target for the channel and its budget, deciding the investment in each profile based on performance.
Manage the profile portfolio: selection, segmentation, renewal or removal based on results.
Design and negotiate collaboration models: gifting with fee and sales commission, paid collaborations and paid partnership ads.
Implement the channel measurement system: tracking links, affiliate programmes, sales per profile, cost per sale and return on investment, without relying on discount codes.
Manage contracts and compliance: deliverables, deadlines, content usage rights and payments linked to delivery.
Lead and train the execution team, setting selection criteria and business KPIs.
Work with Digital Marketing to amplify content through paid media, with Brand & Content on creative briefs, and with Events & PR on joint initiatives.
Prepare regular performance reporting for management.
3- Requirements
Strong business-results orientation, essential: proven experience managing programmes with their own sales targets and budget.
At least 5 years of experience in influencer marketing, affiliate marketing or partnerships, ideally in fashion, luxury, beauty or DTC brands.
Command of measurement and attribution (affiliate programmes, UTMs, Shopify, GA4) and of profitability analysis per profile.
Experience negotiating contracts with talent and talent agencies.
Brand sensitivity and knowledge of the premium and luxury influencer ecosystem, in Spain and internationally.
Experience leading execution teams.
High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.
Nice to have: experience with influencer management tools and with paid partnership ads.
4- What do we offer?
Permanent contract, full time.
On-site position at our offices in Madrid or Zaragoza.
Fixed + variable compensation linked to the channel’s revenue targets.
Join a project in full international growth, with real autonomy and responsibility over a key business channel.
If you want to join a brand in full international expansion and lead influencer marketing as a key sales channel, we would love to meet you!
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