Descripción de la oferta
1- Who are we?
PARIS/64 is one of the fastest-growing Spanish women’s fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.
2- Job description. What will your mission be?
We are looking for an E-commerce Growth Manager with deep technical specialisation in digital marketing and e-commerce, in a full-time, on-site position at our offices in Madrid or Zaragoza.
We are not looking for a generalist or a strategic director. We are looking for a specialist who masters the tools and the data first-hand: someone who builds, measures, tests and optimises, and who can audit any agency with superior technical judgement. The role is accountable for the growth and profitability of online revenue, reports directly to management and works closely with Marketing (Brand & Content, Influencers, and Events & PR).
Main responsibilities:
Paid media
Technically lead Meta Ads and Google Ads strategy and execution together with the agency: account structure, bidding, budgets, audiences, and Advantage+ and Performance Max campaigns.
Design and run an ongoing creative testing system, including amplifying influencer content through paid partnership ads.
Allocate investment by channel based on MER, CAC and contribution margin, not on platform-reported ROAS.
Measurement and data
Ensure reliable end-to-end tracking: GA4, Google Tag Manager (client and server-side), Meta Conversions API and Google Enhanced Conversions.
Build the dashboards and weekly reporting: revenue, MER, CAC, conversion rate, average order value, repeat purchase and customer lifetime value.
Design incrementality tests to measure the real impact of each channel.
Conversion and website
Lead conversion rate optimisation on Shopify: funnel analysis, A/B tests, product pages, navigation and checkout.
Manage the e-commerce team, steering website operations towards growth: commercial calendar, launches and merchandising.
CRM and retention
Develop CRM in Klaviyo or similar: automations, segmentation, email and SMS, repeat purchase and customer value, connecting store customers with the website.
3- Requirements
At least 6 years of hands-on experience in growth, performance marketing or e-commerce at DTC brands, ideally in fashion, luxury or lifestyle.
Direct management of significant paid media budgets, with proven results in revenue and profitability.
Expert command of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Shopify and Klaviyo or equivalent tools.
Advanced technical knowledge of tracking and attribution: server-side tagging, Conversions API, attribution models and their limitations.
Very strong analytical skills: funnels, cohorts, LTV, CAC, MER and profitability analysis by channel. Advanced Excel or Google Sheets.
Hands-on: used to working directly in the tools, not just supervising.
Experience auditing and managing agencies.
High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.
Nice to have: SQL, BigQuery, Looker Studio, CRO and testing tools, international e-commerce experience and experience at brands with physical stores.
4- Selection process
The process will include a technical case study based on real PARIS/64 data: an account diagnosis and a proposal of concrete actions. We will especially value technical depth and the ability to reach actionable conclusions from data.
5- What do we offer?
Permanent contract, full time.
On-site position at our offices in Madrid or Zaragoza.
Fixed + variable compensation linked to online revenue and profitability targets.
Become the technical reference for a key business area at a brand in full international growth, with real autonomy and responsibility.
If you want to join a brand in full international expansion and become the technical reference for its online growth, we would love to meet you!
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