Descripción de la oferta
At ING we are looking for a Customer Journey & Campaign Strategist Expert to join our Digital Sales Hub Team.Key ResponsibilitiesLead end‑to‑end campaign strategy to accelerate product sales across the funnel (acquisition, activation, conversion). Ensure alignment between business objectives, messaging, channels, and activation timing.Design and optimize customer journeys focused on conversion, identifying key entry points, moments, and commercial levers. Improve existing journeys based on performance, friction points, and data‑driven insights.Analyze customer behaviours to define target audiences and priority cohorts. Build and evolve CDP audiences, ensuring correct activation across campaigns and journeys. Prioritize audiences with the highest sales impact.Orchestrate campaigns and journeys using marketing automation tools, defining business rules, triggers, frequency, and contact policy. Ensure effective multichannel execution (digital and assisted, where applicable).Analyze campaign and journey performance end‑to‑end—conversion, drop‑offs, efficiency—and identify actionable insights that drive continuous improvement. Measure real sales impact and support decision‑making with quantitative analysis.Collaborate closely with business, marketing, UX, data, and technical teams to translate business objectives into actionable, campaign‑driven solutions.QualificationsMaster or bachelor’s degree with a minimum of 3 years of relevant experience.Proven experience in sales‑oriented marketing campaign strategy.Strong background in customer journey design and lead‑to‑sales optimisation.Hands‑on experience with CDP: audience definition, segmentation, and activation.Advanced use of marketing automation tools and solid knowledge of digital analytics, focusing on funnel, journey, and campaign analysis.Analytical, data‑driven mindset with a strong focus on commercial impact.Knowledge of campaign tools (Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud), CDP, and digital analytics tools.Excellent organisational, oral and written communication skills.Passion for innovation, new market trends and future thinking.Autonomous work style, initiative, and a can‑do attitude.Problem‑solving mindset.Team player willing to collaborate with diverse stakeholders.Very good written and spoken English skills.Ability to work at an international level.BenefitsFlexible working model with the ability to choose days working from home or at ING MAD.Restaurant card and access to electric mobility solutions, medical, hairdresser, gym, and on‑site physiotherapy service.Health and life insurance covering you and your family.Flexible remuneration model with access to additional services such as nursery, transport card, and training aids.Free company shuttle service covering various routes to ING Madrid office.Special loan terms and mortgage conditions after 6 months of employment.Pension plan access after one month.Gympass service and employee networks (Rainbow Lions, Leonas & RIÑG).International remote work program.About INGING is a fully digital bank operating in more than 40 countries. We focus on technology, innovation, simplicity, and transparency, and we work with agile methodologies. Diversity, inclusion, and belonging are core values, and we are committed to fostering a collaborative and innovative culture.
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