Descripción de la oferta
Associate Director, Marketing - IberiaHybrid (Madrid)ResponsibilitiesResponsible for creating Regional Marketing Plan in coordination with Global Management Team for launching in a complex market;Experience shaping the market, shaping standard of care and need for a treatment;Develop and coordinate market researches with key stakeholders;Strong metric capabilities, mapping the marketing and properly leading analysis and projections;Work closely with Access team to ensure best initiatives, alignment and access submissions in Iberia;Work closely with physicians in the field building relationship, advocates and managing key opinion leaders;Responsible for ensuring local execution of global marketing priorities, working with medical, access and sales team;Accountable for managing effective relationships and partnerships between internal stakeholders, including marketing, sales and medical teams;Prepare and implement comprehensive business plans to facilitate achievements by planning cost‑effective operations and market development activities;Ability to work in a multiproduct environment with multiple approach and strong leadership;Lead multichannel strategies for the franchises, printed materials, virtual approaches, events, congress;Understand P&L concept and coordinate initiatives to achieve goals;Strong ability on project management and KPI implementation;Implementation of ROI tools to maximize and select initiatives;ScopeResponsible for the marketing strategy in Spain and Portugal.
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