About the RoleWe are seeking a strategic and forward-thinking leader to drive the organic growth and digital authority of multiple Senior Living communities. This role goes beyond traditional SEO, focusing on how search engines and AI-powered generative platforms understand, trust, and recommend brands.This position is results-driven and performance-oriented, with clear goals tied to measurable outcomes, while also emphasizing collaboration, long-term growth, and team development.Key ResponsibilitiesSEO, AIO & GEO Strategy- Lead advanced SEO strategies for a multi-location Senior Living portfolio.- Develop entity-based and semantic SEO frameworks to ensure clarity and authority.- Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.- Ensure brand and community consistency across all digital signals used by search engines and AI systems.Content & Authority Strategy- Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).- Ensure content answers real, intent-driven questions with depth, clarity, and empathy.- Position communities as trusted guides for families—not advertisers.Digital Authority & Backlink Strategy- Design and execute high-quality backlink strategies to strengthen domain and entity authority.- Build and maintain relationships with relevant organizations, media outlets, and industry partners.- Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.- Ensure all authority-building efforts support long-term SEO and GEO objectives.Local Search & Search Experience (SEMO)- Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.- Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.- Understand how local and reputation signals influence both traditional and AI-driven discovery.Cross-Channel Awareness (Paid & Programmatic Alignment)- Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.- Use insights from paid and programmatic campaigns to inform organic and GEO strategy.- Align organic and paid efforts without directly managing paid media execution.Team Leadership & Development- Act as a mentor and strategic partner to the marketing team.- Support team growth through guidance, collaboration, and knowledge-sharing.- Foster a culture of accountability, curiosity, and continuous improvement.- Help elevate team performance through clear priorities and shared goals.Performance Measurement & Results- Own and track performance based on clear, outcome-driven metrics, including but not limited to:- Organic visibility and qualified traffic growth- Local search presence and dominance- Brand and community authority signals- AI-driven discovery and visibility across generative platforms- Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.- Translate performance data into actionable insights and strategic adjustments.- Operate with a strong focus on results, accountability, and continuous optimization.- 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.- Proven experience managing SEO strategies for multi-location or enterprise websites.- Strong understanding of technical SEO, local SEO, content strategy, and digital authority.- Professional fluency in English (written and spoken).- Preferred Qualifications: Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).- Key Skills & Attributes: Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.-