Descripción de la oferta
Full-time | 100% Remote (CET-aligned) Output & performance-drivenKNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vital Nutritive.We’re now hiring a PPC Specialist to help manage and scale our Google Ads campaigns.You’ll be managing end-to-end campaign execution for multiple brands, running keyword research, setting up ads, analysing data, and helping us scale conversions efficiently.This is a high-impact role that reports directly to our PPC Lead.Why you’ll love working with KNN Digital MediaJoin a high-performing team led by former Google leadersBe part of a fast-scaling global eCommerce company with clear growth opportunitiesEnjoy a high level of autonomy while collaborating with a smart, international team100% remote role with flexible working hours aligned with CETWork on high-volume DTC performance campaigns where your optimisation decisions drive real resultsHow you’ll contributeIn this role, you will launch, manage, and optimize high-budget PPC e-commerce campaigns for both our proprietary brands and affiliate brands in the Health and Wellness sectors.Key responsibilities are the followingPPC Research: Product Research: Conduct research for new products, including keyword analysis, competitive benchmarking, and offer evaluation. Keyword & Market Analysis: Identify the best-performing keywords and market opportunities by assessing competition, search volume, and CPCs. Offer Evaluation: Research and assess the potential of offers in the PPC market to determine feasibility and profitability.Campaign Creation & Launch: Campaign Setup: Create, configure, and launch PPC campaigns across platforms such as Google Ads and Bing Ads. Campaign Monitoring: Continuously monitor campaign performance, making adjustments to bids, keywords, and ad copy to optimise results. Conversion Tracking: Set up and manage conversion and event tracking using Google Ads, Google Analytics, and Openhermes to monitor ROI and performance.Site Structure & Content Review: Review Site Setup: Collaborate with content writers to review content, links, and site structure on comparison sites before launching campaigns. Ensure Alignment: Ensure that the content and site setup are aligned with PPC campaigns for seamless integration and optimised performance.Reporting & Analysis: Data Analysis: Analyse campaign performance data, identifying trends and areas for improvement. Optimisation Decisions: Use data-driven insights to make optimization decisions, including adjusting bids, keywords, and targeting to improve campaign performance. Reporting: Create detailed campaign performance reports using Supermetrics and other analytics tools, providing actionable insights to improve future campaigns.Partner Communication: Offer Management: Maintain open communication with partners to ensure that all offers are functioning correctly and resolve any issues promptly. Partner Collaboration: Work closely with partners to monitor offer performance and optimise for better results.Continuous Improvement & Innovation: PPC Trends: Stay up-to-date with the latest PPC industry news, tools, and best practices to implement cutting-edge strategies. Proactive Strategy Suggestions: Actively suggest and test new strategies to scale accounts, improve performance, and stay competitive in the market. Account Scaling: Use analytical insights to identify scaling opportunities and suggest strategies to grow accounts performance.KPIsConversion volume and value (based on assigned accounts)CPA and ROAS improvement over timeCreative and offer performance insightsData quality and accuracy in reportingConsistent campaign optimisation and test executionWhat you’ll need to succeed in this role1-2 years in PPC for e-commerce, ideally in competitive sectors, with expertise in Google Ads and Bing Search.Proven experience managing campaigns with structured budgets and performance goals.Strong data-driven approach with excellent analytical and numeracy skills.Experience with tools such as Google Analytics, Google Tag Manager (GTM), Google Ads Editor, Microsoft Advertising Editor, SEMrush, and Supermetrics.Solid understanding of KPIs, metrics, and performance optimization strategies.Up-to-date with the latest PPC trends, tools, and best practices, with a keen interest in continuous learning.Attention to detail & multitasking: Ability to manage multiple campaigns efficiently in a fast-paced environment.Bonus points: Experience with product comparison/review sites, especially in the Health & Wellness sector.Curiosity & proactiveness: Always eager to test new tools, strategies, and creative approaches to improve performance.Language Skills: Advanced English (C1 or higher) is required. Spanish is a plus.
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