Descripción de la oferta
ppPPC Executive – Gibraltar – On‑site (five days a week). /p h3Purpose of the Role /h3 pAs a PPC Executive you will help scale our paid search performance across major search engines and app ecosystems. You’ll run multi‑market campaigns across key regulated geos, including Ireland, the UK, and Ontario; supporting our Brand Tribes with precise execution, smart budget management, and continuous optimisation. You’ll play a key role in delivering strong acquisition performance while providing clear insights and reporting aligned with FTD, NGR, and ROAS targets set by the wider business. /p h3Key Responsibilities /h3 ul liExecute PPC strategies defined by the PPC Manager, optimising assigned accounts to deliver against monthly and annual business targets. /li liManage day‑to‑day PPC activity, ensuring campaigns meet quality, compliance, and regulatory standards across all active geos (Ireland, UK, Ontario). /li liMonitor daily campaign performance (keyword optimisation, bid adjustments, ad testing, competitor assessments) to support achievement of market‑specific FTD and NGR goals. /li liEnsure each assigned market operates with a robust commercial approach, following performance objectives and KPIs set by the business. /li liAnalyse campaign effectiveness across markets and provide insights to support future channel and campaign strategy. /li liProduce accurate weekly and monthly reports that support data‑driven decision‑making across the business. /li liCarry out technical optimisations, interpret analytics data, and apply innovative PPC techniques to improve efficiency and scale. /li liApply PPC best practices across all campaigns to maximise the presence and performance of our brands across search engines and app stores. /li liManage keyword portfolios, ad copy, bidding strategies, and channel structures across Google Ads, Bing Ads, Apple Search Ads, and other PPC platforms to meet defined KPIs. /li /ul h3Skills Experience /h3 ul liHands‑on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360. /li liExperience managing high‑budget, multi‑market PPC campaigns. /li liStrong track record working with high‑volume, acquisition‑focused PPC activity. /li liAbility to identify, troubleshoot, and resolve tracking issues. /li liAdvanced Excel skills and strong MS Office proficiency. /li liExperience in the iGaming industry is a strong advantage, particularly within regulated markets (e.g., UK, Ontario). /li liHigh numerical and analytical capability with a solid understanding of BI and data analytics. /li liFluent English communicator with the ability to present insights clearly. /li liResults‑oriented, adaptable, and steady under pressure with strong attention to detail. /li /ul /p #J-18808-Ljbffr
