Descripción de la oferta
Looking for a new opportunity at our Sales & Marketing department? We are looking for an Offer Manager for Iberia.
Purpose
Lead the management and strategy of marketing, branding and the offer portfolio for Nexans in the Iberia BU, ensuring the development of new solutions, brand positioning and the growth of sales, market share and profitability by understanding the customer, implementing the marketing strategy and managing the portfolio end to end (P&L).
Areas of responsibility
Offer Management
Define the marketing strategy for Iberia aligned with the Business Unit and, together with the Sales & Marketing Director, set qualitative and quantitative objectives for the portfolio (brand awareness, image, quality, communication and promotional pressure).
Support the analysis of market dynamics using all sources of information such as Market Intelligence, Pricing and Merchandisers to identify profitable opportunities, new markets and offers.
Participate in the prioritization of innovation projects and define needs based on Merchandiser, Sales and R&D.
Develop new offers (products and services), defining technical specifications, volumes and associated services, coordinating with R&D, plant, sales and supply chain to optimize cost, features and time to market.
Define offer policies and go-to-market strategies, prepare launches, lead launch and scale-up and train the sales team in the value propositions.
Manage the full life cycle of the portfolio.
Monitor competitors and benchmark offers in terms of price, features and cost‑oriented design.
Analyze comparative costs between countries to identify improvements.
Gather and analyze customer feedback, and update the portfolio and price conditions based on this feedback.
Implement evolution in the market.
Responsible for the profit and loss (P&L) of her/his offers.
Marketing Plan Management
Define and oversee the go‑to‑market strategy for offers and the development and launch of the same.
Coordinate plans and campaigns with Central Marketing, ensuring the fulfillment of deadlines.
Lead the execution of the marketing plan, implement corrective actions when needed and analyze the impact of campaigns using follow‑up systems.
Brand Management
Manage brand assets (Business Unit brands and global brands) in accordance with Group guidelines.
Define brand values, key messages, USP and supervise brand design and identity
Required Skills and Qualifications
University degree in relevant field
Minimum 5 years’ experience in marketing, innovation, business development or portfolio management, preferably in the industrial/manufacturing sector.
Valuable experience in
Market analysis
Offer launches
Pricing and project management
Working with commercial, technical and production teams
Generic Competencies
Results orientation
Customer/market orientation
Teamwork
Effective communication
Analytical thinking
Leadership and influence
Adaptability and change management
Specific Competencies
Product and industry knowledge (highly valued)
Analytical skills
Accuracy and organization
Sales orientation
Leading by example and expertise
Project management
Active listening
Risk management
Autonomy
Curiosity and initiative
Empathy and ability to lead change processes
Language
Advanced English.
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