Descripción de la oferta
Go-to-Market Manager Role SummaryMajorica is entering an exciting new chapter of brand transformation, product elevation and international growth. As we strengthen our position as a premium jewellery brand and prepare for the launch of our Fine Jewellery collection, we are seeking a Go-to-Market Manager to lead the successful go-to-market strategy and execution of our collections. Sitting at the intersection of Product, Marketing and Commercial, this role will be responsible for translating product strategy into compelling consumer propositions, launch plans and activation programmes that drive both brand desirability and commercial performance.Key ResponsibilitiesCollection Strategy & PositioningDefine the positioning, role and commercial objectives of each new collection within the Majorica portfolio. Identify target consumer segments, priority markets, competitive benchmarks and key differentiators for each launch.Develop compelling collection narratives, product stories and key consumer messages that reinforce Majorica's brand positioning.Translate product innovation, craftsmanship and design features into meaningful consumer benefits and purchase drivers. Ensure internal teams have a clear understanding of collection objectives, hierarchy and strategic role within the assortment.Identify product opportunities and assortment gaps through market analysis, consumer insights and commercial performance reviews.Go-to-Market & Launch ManagementLead the end-to-end go-to-market planning process for all collection launches and product initiatives. Develop launch strategies, activation plans and critical paths to ensure successful market introduction.Coordinate launch readiness across Marketing, Retail, E-commerce, Wholesale, Customer Experience and Operations teams.Ensure consistency of execution across all channels, markets and consumer touchpoints.Manage timelines, dependencies and stakeholder alignment to deliver launches on time and to the highest standard.Orchestrate launch activations, partnering with internal teams and external agencies to maximise impact.Product Communication & EnablementCreate launch toolkits, collection presentations and communication materials to support marketing and commercial activation.Develop product briefs and launch guidelines for Creative, PR, Media, CRM, Retail and Commercial teams. Ensure consistency between product strategy, brand positioning and consumer communication.Retail, Wholesale, Customer Service and E-commerce EnablementEquip teams with the knowledge and tools required to effectively sell and communicate new collections.Collaborate with the wider Marketing team to develop collection naming, messaging and storytelling frameworks.Performance Analysis & Commercial InsightsMonitor launch performance against forecast, objectives and KPIs. Analyse collection and SKU-level sales performance to identify opportunities and risks.Evaluate campaign effectiveness across awareness, engagement, traffic, conversion and sales metrics.Develop post-launch reviews and actionable recommendations to optimise future launches and investment decisions.Partner with Commercial and Merchandising teams to support product prioritisation and assortment decisions.Market Intelligence & Consumer InsightsMonitor competitor launches, assortment evolution, pricing strategies and communication approaches.Track trends across jewellery, luxury, fashion and premium lifestyle sectors. Gather and analyse consumer insights through market research, social listening, retail feedback and performance data.Translate insights into actionable recommendations for Product, Marketing and Commercial teams.Support the development of future collections by identifying emerging opportunities and unmet consumer needs.Candidate ProfileBachelor's degree in Marketing, Business, Fashion Management or a related field.5+ years' experience in Product Marketing, Category Management, Brand Management or Go-to-Market roles.Experience within jewellery, luxury, fashion, beauty, accessories or premium consumer brands is highly desirable.Proven experience managing product launches across multiple channels and international markets.Strong understanding of product positioning, brand strategy and consumer marketing.Excellent project management and stakeholder management skills.Strong analytical capabilities with the ability to turn data and insights into commercial recommendations.Outstanding communication, storytelling and presentation skills.Entrepreneurial mindset, highly organised and comfortable operating in a fast-paced environment.Passion for product, craftsmanship, design and consumer behaviour.LanguagesEnglish – fluent (written and spoken).Spanish – fluent (written and spoken). Additional languages are a plus.
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