Descripción de la oferta
pbJob Description: Marketing Director – Spain /b /ppbr/ppbOur client is a global leading automotive company that is ambitiously expanding its presence in the Spanish market. /b The Marketing Director will lead all marketing activities across a portfolio of commercial specialty vehicle brands in Spain. The role oversees brand strategy, campaign planning, digital performance, lead generation, media relations, and manufacturer collaboration. It requires managing several brands simultaneously, each with its own identity, audience, and manufacturer expectations. /ppbr/ppThis position carries significant strategic impact. The Marketing Director must balance the priorities of multiple manufacturers, preserve the distinctiveness of each brand within a shared commercial structure, and ensure that all marketing activity translates into measurable business outcomes. Close partnership with the Country Manager and sales leadership is essential, as is the ability to collaborate effectively with stakeholders from diverse business cultures. /ppbr/ppbKey Accountabilities /b /ppbCore Responsibilities /b /pulliDevelop and execute multi-brand marketing strategies aligned with manufacturer requirements and Spanish business objectives, ensuring tight coordination with the Country Manager and sales teams. /liliDefine and adapt brand positioning, messaging, and identity for the Spanish market, leveraging market insights and competitive analysis to ensure differentiation. /liliLead end-to-end digital marketing across SEO, SEM, social media, and email campaigns, driving continuous optimization and performance reporting across all brands. /liliDrive lead generation and sales enablement through targeted demand-generation programs, refreshed marketing collateral, and impactful events aligned with commercial goals. /liliManage PR, media relations, and crisis communications, building strong relationships with key automotive stakeholders, associations, and industry media. /liliServe as the primary liaison with manufacturers and external agencies, ensuring alignment, timely execution, and collaboration across diverse cultural and operational expectations. /li /ulpbPerformance Indicators /b /pulliCampaign ROI budget adherence /liliBrand awareness share of voice /liliWebsite traffic lead conversion rate /liliVolume of qualified leads pipeline contribution /liliMedia coverage quality response times /liliStakeholder satisfaction on-time delivery /li /ulpbQualifications, Experience Skills /b /ppbEducation /b /pulliUniversity degree in Marketing, Communications, Business Administration, or a related field. /liliPostgraduate qualification (MBA or Master’s in Marketing/Digital Marketing) preferred. /liliAdditional training in automotive technology, electric mobility, or product management is a plus. /li /ulpbProfessional Experience /b /pulliSolid marketing experience in the automotive sector or related industries in Spain, with a proven track record of delivering results in B2B environments. /liliExperience managing multiple brands simultaneously, each with distinct guidelines, product timelines, and commercial expectations. /liliProven success introducing new brands or products into the Spanish market—from go-to-market planning through full execution and performance tracking. /liliDemonstrated ability to build, lead, and develop a marketing team in a dynamic environment. /liliExperience managing external agencies and manufacturer teams from different cultural backgrounds. /li /ulpbRole-Specific Skills /b /pulliStrong understanding of the Spanish automotive market, including commercial vehicles, fleet buying behavior, competitive dynamics, and customer decision processes. /liliProficient in digital marketing tools and analytics platforms (Google Analytics, CRM systems, marketing automation, SEO/SEM platforms, social media tools). /liliFamiliarity with Spanish regulatory frameworks for commercial vehicles (ZBE, MOVES III, PERTE VEC, public procurement processes, urban access rules). /liliExcellent project management skills with the ability to run multiple campaigns simultaneously while ensuring quality and prioritization. /liliComfortable managing budgets, reporting performance metrics, and adhering to governance requirements linked to manufacturer partnerships. /liliAbility to work in a multicultural, fast-paced environment and adapt communication styles as needed. /li /ulpbLanguages /b /pullibSpanish /b: Native or bilingual proficiency (essential). /lilibEnglish /b: Advanced (C1+) for daily communication with manufacturers and international teams. /li /ul
