Descripción de la oferta
Join our team at La Roca Village as Guest Knowledge Analyst to turn guest data into insight, action, and measurable impact. In this key role, you’ll transform complex datasets into clear narratives and opportunities that drive loyalty and value across our Membership and Private Client Services programmes.
You’ll partner closely with Marketing, Retail and PCS to embed data-led decisions in campaigns and experiences fueling smarter targeting, better journeys, and continuous improvement in our performance metrics. (Membership & PCS context)
ABOUT THE ROLE
Core Responsibilities
Develop, update and maintain all membership and guest reports and forecast (Daily Membership, Membership financials, Coniq, Guest Kowledge monthly overview,etc..)
Maintain and update recurring marketing dashboards and performance reports, with a strong focus on membership metrics and KPI tracking
Conduct weekly analysis of campaign and channel performance affecting Membership promotions, activation and experiences, identifying key trends, variances, and opportunities for improvement
Expert in Salesforce to understand the data that could be used and analyze
NL creation
Reports to understand NL performance
Analysis to understand membership behavior
Strategic Support for performance analysis and ROI
Define and align key performance indicators (KPIs) and ROI analysis including:
Membership activations / promotions
Retail Marketing Activations
Support the evaluation of marketing activities by analyzing results and estimating ROI to inform budget allocation and investment decisions
Contribute to the analytical part of an ARR to get the learnings on the activations impact for the business and ROI
Cross-functional Collaboration
Collect feedback on a weekly basis to provide guest trend and overview that could be relevant to improve membership plans
Act as a data partner to the broader marketing team, helping interpret performance results and optimize actions accordingly
BACKGROUND & SKILLS
Degree education or equivalent qualifications is preferred
Experience in data analytics, strategy, management consulting, investment banking or equivalent
Computer literate and high proficiency in Microsoft Office
Demonstrate a competent working knowledge of using SQL to design and manipulate databases, using intermediate/advanced Excel and Power BI and Power BI DAX skills to handle large data sets
Good working knowledge of Salesforce is also preferred and experience using Salesforce would be advantageous
Good interpersonal and communication skills
Able to work well with all levels across the business
Ability to both work as a team and work independently with minimal supervision
Fluent in English and local Village language, any other European language would be beneficial
What we do for you
The key to our success is the quality and commitment of our people. In return for your dedication and hard work, you’ll receive a generous salary and along with a competitive benefits package including 25 days annual leave, along with extra leave on your birthday and if you are getting married or moving, you will receive discounts throughout our villages, a very generous employee referral bonus, access to private medical and dental cover, along with many more benefits!
Come and live your story with us
The key to our success is the quality and commitment of our people. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen. We have huge ambition for what we can achieve together and we want to have fun!
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