Descripción de la oferta
Overview
A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.
The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.
Role
You will own paid acquisition across performance channels with a strong emphasis on TikTok Ads, driving customer acquisition while continuously testing, optimizing and scaling campaigns.
Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.
Responsibilities
Own and scale TikTok paid acquisition campaigns end-to-end
Manage significant paid media budgets
Develop testing frameworks across:
creatives
audiences
offers
landing pages
Monitor campaign performance daily and optimize CAC, ROAS and LTV
Collaborate with creative teams to produce high-performing ads
Identify new acquisition opportunities and channels
Analyze data and turn insights into actionable growth initiatives
Build scalable acquisition processes as the company grows
Requirements
Must-have:
4 to 8+ years in Performance Marketing or User Acquisition
Hands-on expertise with TikTok Ads (mandatory)
Experience managing six-figure monthly advertising budgets
Strong DTC/B2C acquisition background
Excellent analytical skills
Proven track record scaling paid campaigns profitably
Comfortable working in a fast-moving startup environment
Fluent English
Nice to have:
FinTech experience
AI or SaaS exposure
Subscription or LTV-driven business models
Experience with Meta Ads, Google Ads or other acquisition channels
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