Descripción de la oferta
Paid Media Specialist & Analyst Intellias•Las Palmas de Gran Canaria, Canary Islands, SPAINDescripción del trabajoPaid Media Specialist & AnalystLocation: Remote from Spain (an indefinite Spanish employment contract)We are looking for a Senior Digital Paid Media Specialist & Analyst to join our Global Digital Marketing team. The ideal candidate will bring practical experience with global digital campaign analysis, paid media expertise and data‐driven insight generation. This role will help shape and scale our Customer digital marketing analytics capabilities.You will work cross‐functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.Project Overview:We are seeking an experienced and innovative Paid Media Specialist to lead our global data‐driven decision‐making initiatives. This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.Requirements:5+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights3+ years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.3+ years hands‐on on Google Ads, Meta, and programmatic platforms3+ years of end‐to‐end campaign setup, optimization, and reporting across these channelsAdvanced proficiency with GA4, GTM, and data‐visualization tools (Tableau, Looker Studio, Qlik)Experience working with data lakes/warehouses (Amazon Redshift, BigQuery, SnapLogic)Experience with marketing automation platforms (Salesforce Marketing Cloud, Datorama).Proven track record of translating complex data into actionable growth strategies for global or multi‐market audiences, delivering measurable business impactExcellent quantitative and qualitative reporting skills; ability to craft compelling narratives from analytics outputs that link insights to potential ROIPassion for performance/growth marketing, self‐driven with a continuous improvement attitude, and eagerness to learn and scale into new advertising platforms and strategiesStrong problem‐solving, project management, organizational, and interpersonal abilitiesBachelor's degree in Marketing, Data Science, or related field (Master's preferred)Excellent level of English, both written and spokenWill be a plus:Google Ads, Meta, or other relevant paid‐media certificationsSalesforce and Marketing Cloud experienceExperience with marketing automation platforms and CRM systemsStrong background in statistical analysis/predictive modeling; proficiency in R or Python is highly desirableResponsibilities:Strategic Analytics Leadership:Develop and implement Global Digital Marketing Analytics & Data Strategy & RoadmapIdentify and capitalize on emerging digital marketing trends and technologiesProvide strategic insights to inform and enhance global digital marketing initiativesEngage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use casesAdvanced Data Analysis and Visualization:Conduct in-depth analysis of customer behavior, marketing performance, and web analyticsCreate sophisticated dashboards and data visualizations to communicate complex insightsDevelop and optimize attribution models to accurately measure campaign effectivenessCreate campaign and website performance reportsCampaign Optimization and Performance Measurement:Design and implement robust measurement strategies for digital campaigns and web properties, including tag managementLead A/B testing initiatives and provide data-driven recommendations for optimizationReview and test campaigns, analyzing key metrics to identify opportunities for performance improvementTake on the subject matter expert role in paid media:Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spendprovide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investmentCreate and manage remarketing, look-a-like and other custom audiences across all paid media platformsCross-functional Collaboration and Communication:Present analytical findings and strategic recommendations to colleagues, senior managers, and clientsLead global initiatives to educate business teams in interpreting and using analyticsIdentify data/system challenges and requirements to improve speed to insight and actionTechnical Leadership and Innovation:Spearhead the adoption and integration of advanced analytics tools and methodologiesLead the transition to and full utilization of GA4 and other next-generation analytics platformsExplore and implement machine learning and AI applications in marketing analyticsWhy this position:You will be part of great goal-oriented Digital Marketing team. The opportunities to be part of a great journey and possibilities to work with modern GenAI tools will boost your career.Crear una alerta de empleo para esta búsquedaPaid Media Specialist & Analyst • Las Palmas de Gran Canaria, Canary Islands, SPAINOfertas similaresNos preocupamos por tu privacidadTanto nosotros como nuestros 1 socios almacenamos y accedemos a datos personales, como datos de navegación o identificadores únicos, en tu dispositivo. Si seleccionas Acepto, estarás permitiendo que las tecnologías de rastreo apoyen los propósitos que se muestran en «nosotros y nuestros socios tratamos datos para proporcionar». Si seleccionas Rechazarlas todas o retiras tu consentimiento, los deshabilitarás. Si se deshabilitan los rastreadores, parte del contenido y los anuncios que ves podrían dejar de ser relevantes para ti. 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