Descripción de la oferta
The Global Head of SEO is a senior strategic leadership role responsible for driving the vision, operational excellence, and profitability of the SEO/GEO function globally. This role goes beyond technical expertise, it is focused on delivering sustainable business impact, ensuring that SEO services are commercially viable, operationally efficient, and market-leading in their innovation.
Reporting to the Director of Digital Marketing Strategy, this role is fully accountable for ensuring that SEO client engagements meet or exceed defined profitability targets, deliver exceptional performance outcomes, and contribute to client retention and growth. It is also responsible for driving scalable frameworks, service innovation, resource optimization, and commercial success ensuring SEO evolves in line with changing industry demands, client needs, and internal capabilities.
The Global Head of SEO leads the Regional SEO Leads, who are responsible for operational delivery and margin ownership within their assigned regions.
KEY RESPONSIBILITIES
Strategic & Operational Leadership
Own and evolve the global SEO vision, ensuring alignment with the broader digital strategy and business objectives of TPT.
Translate business goals into scalable SEO frameworks, SOPs, delivery standards, and best practices - ensuring consistent, high-quality output globally.
Drive innovation of SEO/GEO service offerings, pricing models, and strategic approaches to maintain market competitiveness.
Provide clear commercial guardrails, performance KPIs, and delivery standards for Regional SEO Leads to execute against.
Lead a proactive approach to integrating UX/CRO, content strategy, automation, and GenAI solutions into SEO services.
Commercial & Financial Accountability
Ensure all existing SEO engagements are brought to and maintained at a minimum margin of 45%+.
Enforce a 3x margin rule on all new SEO proposals and client scopes, ensuring sustainable pricing and resource planning.
Maximize the use of internal resources vs. outsourcing - drive efficiency through smart vendor management, but only when strategic or cost-effective.
Team Leadership & Development
Lead, coach, and develop the global SEO team, fostering collaboration between regional SEO leads as well as cross departmental collaboration.
Drive operational excellence by setting clear expectations for quality, delivery times, and performance outcomes across the SEO team.
Build a strong talent pipeline, ensuring critical skills are developed in-house while managing external vendors effectively.
Client Engagement & Thought Leadership
Act as a senior strategic advisor to key clients, providing insights that drive business results, innovation, and retention.
Oversee strategic involvement in pre-sales, scoping, and client proposals, ensuring competitive but commercially sound SEO solutions.
Contribute to the agency’s thought leadership, case study creation, and market presence through insights and innovations.
ESSENTIAL SKILLS
Minimum 10+ years of demonstrable experience in SEO and digital marketing, with a proven track record of leading global SEO teams, managing profitability, and driving operational excellence at scale.
Strong demonstrable experience leading multi-regional SEO teams at a senior leadership level.
Proven financial acumen with experience managing SEO profitability, resource planning, and commercial scoping.
Expert knowledge of SEO strategy, technical SEO, UX/CRO integration, and content optimization within an enterprise environment.
Deep understanding of SEO tooling, analytics, automation, and AI-driven solutions.
Excellent client-facing communication and presentation skills, capable of influencing C-level stakeholders.
Strong leadership and team development skills with experience managing cross-functional SEO and digital performance teams.
DESIRABLE SKILLS
Experience managing large-scale, multi-language, multi-region SEO programs.
Agency Background and Experience is a must
Experience developing productized SEO solutions and new service offerings.
Knowledge of international SEO considerations, including regional platform differences and regulatory requirements.
Knowlledge of GenAI applications within SEO or digital marketing workflows ideal
Familiarity with commercial frameworks for digital services, pricing strategy, and client negotiation.
ADDITIONAL INFORMATION
Client-Facing: This role requires regular interaction with key clients, including strategic reviews, QBRs, and performance consultations.
Working Hours: Flexibility is required to collaborate effectively across global teams, particularly EMEA and US time zones.
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