Descripción de la oferta
Overview
As Global Head of Media Data at Puig, you will build and lead a centre of excellence across Paid, Owned and Earned media data to drive smarter investment decisions and scalable AI use cases. You will position media data as a strategic asset, partnering with Business, Tech and Data governance to ensure data quality and activation. You will define global strategy, governance, data products and end-to-end measurement frameworks, delivering measurable business impact. This role offers the opportunity to transform how media data informs strategy across markets and brands within an entrepreneurial, international culture.
Compensaciones / Beneficiosrange of learning and development opportunitiesinternational company with opportunities to growcompetitive compensation & benefits package
ResponsabilidadesDefine and lead the global Media Data strategy and roadmapPosition media data as a strategic asset supporting business growth and transformationBuild a long-term vision integrating measurement, consumer understanding and AI-driven use casesLead end-to-end media measurement strategy including attribution frameworks and brand/performance measurementOversee econometric and advanced analytics to quantify marketing impact and optimize investmentsDrive holistic cross-channel performance measurementDefine and enforce global media data standards (tracking, tagging, taxonomy) and KPI harmonizationEnsure data quality, consistency, and scalability across markets/platformsPartner with Tech and Data Governance to build a robust ecosystemStructure media data into reusable data products and drive adoption across brands and marketsTransform complex analyses into actionable business recommendationsBuild strong narratives linking media performance, consumer behavior and business outcomesAct as a trusted partner for senior stakeholders on media investment decisionsInterface between Business, Media, Tech and external partnersCollaborate with Global/Local Marketing, Agencies, Vendors and Data/Tech teamsLead the capability-building and development of advanced analytics, data product mindset and business translation of insightsCreate a culture of excellence, ownership and innovation
Requisitos principales12+ years in media analytics, data, or digital performance rolesStrong experience in advanced measurement (MMM, attribution, econometrics)Proven track record managing complex, cross-functional programsExperience leading teams and building data capabilities at scaleBackground in consumer goods, beauty, or luxury is a strong plusStrategic thinkingExcellent communication and influencing skillsStakeholder management and collaborationGA4, tagging and media trackingCross-channel measurement frameworksSQL / BigQuery
