Descripción de la oferta
StubHub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they’ve spent and fans that didn’t have the chance to buy tickets during the on-sale, to access them at any time. A vibrant marketplace needs to earn and keep the trust of buyers and sellers. We are empowered to make data-driven decisions and take action. We balance quality, effort and speed. We believe a diverse and inclusive workplace represents the world we live in, provides an environment for multiple perspectives to be considered, and helps us serve our customers better. StubHub International is seeking a highly skilled Performance Marketing Specialist Senior to lead our paid search strategy and execution within a fast-moving ticketing marketplace environment. We’re looking for a marketer who is a true paid search expert first, with deep experience managing complex, event-driven search programs — and who can also contribute meaningfully across other acquisition channels such as affiliate, SEO, and/or paid social. As a member of the marketing team, you will drive efficient customer acquisition, scale intent-based demand, and strengthen the overall marketplace flywheel. This role is ideal for someone who thrives in a dynamic environment with large inventories, constantly shifting demand, and high-velocity search behavior. Own end-to-end paid search strategy and execution across Google and Bing, including branded, category, and event-level campaigns. - Build and optimize search and event-based keyword structures, ensuring broad, mid-tail, and long-tail coverage appropriate for a live event marketplace. - Manage daily pacing, forecasting, and budget allocation to meet CAC, ROI, and marketplace GMV goals. - Analyze performance data to uncover trends, opportunities, and insights related to event cycles, marketplace dynamics, and consumer search behavior. - Partner cross-functionally with merchandising, brand, product, and analytics teams to align search strategy with priority events, promotions, and market trends. - Support and eventually own broader acquisition efforts across channels such as Affiliate, SEO and Paid Search. - Stay current with platform updates, emerging search trends, and marketplace-specific acquisition strategies, bringing innovative ideas to the team. 5+ years of hands-on paid search experience, ideally in e-commerce or a high-volume marketplace (ticketing experience a plus but not required). - Deep expertise with Google Ads and Bing Ads, particularly in large-scale, high-intent search environments. - Experience managing DSAs, page feeds, event-based structures, or other dynamic formats common in marketplaces. - Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations. - Experience contributing to or directly managing additional acquisition channels (affiliate, SEO, or paid social). - Experience with YouTube or other video-based acquisition channels is a plus but not required. Flexible work that fits into your life. - Permanent contract. - Cultural diversity and international teams. - Other perks: private medical insurance, life insurance, pension plan, meal tickets, time off and other benefits. Your work will have a meaningful impact on the business and help spread the joy of concerts, theatre, and sports around the world.
