Descripción de la oferta
Overview
As Director of SEM at Preply, you will own the global search strategy and drive scalable performance for a high-growth consumer tech marketplace. You’ll lead a growing team, partner with Data Science and Brand, and collaborate with Google to push the boundaries of AI-enabled search. This role centers on designing systems, shaping long-term strategy, and delivering ROI across markets. You’ll help define how AI reshapes search at scale and across languages, contributing to a mission of transforming education globally.
ResponsabilidadesOwn global SEM strategy across Google Search, PMax, and emerging AI-powered ad formatsDefine the vision for growing the channel, expanding keyword coverage and bidding sophisticationBalance automation with human judgment and invest in new capabilitiesShape the future of search as AI reshapes user behavior and formatsDrive performance and scale by owning KPIs and ROIOversee keyword architecture and cross-language/multi-market automationLead LTV-based bidding in partnership with Data ScienceExpand SEM coverage into non-language subjects as the company grows beyond core verticalBuild and lead the team with clear accountability and collaboration modelsDefine AI usage within the team from individual tooling to campaign-management workflowsLead cross-functional collaboration to enable scale and align Brand and Growth teamsTranslate performance into business impact for senior leadership and investment theses
Requisitos principalesDirector-level SEM/Performance Marketing experience with ownership of multi-digit million budgetsDeep hands-on knowledge of Google Search, Smart Bidding, and PMax at scaleExperience designing or overseeing SEM automationProven record in high-growth e-commerce or consumer tech environmentsExperience collaborating with Data Science or engineering teams on performance systems (LTV bidding, prediction models, automation pipelines)Strategic thinker who connects long-term vision to day-to-day executionComfortable leading an existing team through expertise and directionExperience in multi-language, multi-market environmentsStrategic thinkingCross-functional collaborationInfluence and leadership by expertiseGoogle SearchSmart BiddingPMax (Performance Max)
