Descripción de la oferta
From Iwantic, we are currently looking for a Demand Generation & CRM Specialist for an international end-client within the SaaS sector, currently in an expansion phase and strongly focused on B2B growth.The selected candidate will play a key role in driving commercial opportunities and optimizing lead acquisition and management processes, working closely with the sales team in a highly results-driven SaaS environment.ResponsibilitiesDevelop and execute demand generation initiatives in B2B environments, with a primary focus on outbound strategies.Build and maintain qualified prospect databases, ensuring proper segmentation, data accuracy, and ongoing updates.Manage the CRM and its automation workflows, guaranteeing accurate lead tracking, campaign attribution, and performance visibility.Collaborate with the sales team to improve conversion rates and opportunity follow-up processes.Coordinate external digital marketing providers (SEO and SEM), monitoring performance and ensuring alignment with lead acquisition objectives.Analyze performance metrics and continuously propose improvements to campaigns, processes, and tools.RequirementsUniversity degree in Marketing, Business Administration, Communications, or a related field.2 to 5 years of experience in demand generation or B2B marketing, preferably within SaaS environments.Hands-on experience working with CRM platforms and marketing automation tools.Strong analytical skills with a clear results- and metrics-driven mindset.Experience collaborating with external digital marketing agencies or vendors.Fluent or near-native level of English (mandatory).Autonomous, well-organized profile with a hands-on and proactive approach.What We OfferPermanent contract directly with the end client.Opportunity to join a growing international technology company.High level of autonomy and ownership over a strategic business growth area.Dynamic, performance-driven environment with real opportunities for professional development.
