Descripción de la oferta
At ING we are looking for Conversion Rate Optimization Expert
Your role and work environment:
We are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain
In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth
Your key responsibilities:
As a CRO Expert you will:
Be the driving force behind our digital sales and customer growth acceleration
Transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.
Conversion & Experimentation
Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions
Run high‑impact A/B and multivariate tests using Adobe Target.
Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
Translate results into crisp, actionable recommendations that inspire squads to move fast.
Funnel Optimization & Analytics
Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
Track the full funnel — from click to sale — and steer optimizations where they matter most.
Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
Content, UX & SEO Enhancements
Hunt down friction and elevate every step of the customer journey.
Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
Spot new capabilities and innovations that push our digital sales engine forward.
Collaboration & Best Practice Sharing
Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
Turn CRO best practices into team standards and raise the bar across the organization.
Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.
What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!
A creative, data‑driven optimizer who thrives on experimentation and continuous learning.
A challenger of the status quo who brings fresh energy to every digital journey.
5+ years of experience in CRO, digital marketing, analytics or e‑commerce.
B2B expertise / background is preferred, but not a must
Expertise in Adobe Analytics, Adobe Target and structured experimentation.
Strong grasp of UX, digital behaviour and SEO fundamentals.
A collaborative mindset and ease working in an agile, international environment.
Master’s degree or equivalent experience.
Fluency in Spanish and English
What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Balance That Works.
We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. .
Restaurant card.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…
Free company shuttle.
It doesn’t matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360º care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
International Remote work program.
Get to know Us
We are a team of more than 1800 people sharing
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