Descripción de la oferta
Experteer Overview As CRM Manager you will design and drive data‑driven CRM strategies to activate, engage and retain users across 9 markets. You’ll own end‑to‑end campaign delivery across multiple channels and advise on global and local initiatives to reach the right user at the right time. You will lead cross‑functional projects, optimize lifecycle processes, and build experiments that turn insights into improvements. This role offers a chance to shape user engagement at a scale that supports Freenow’s growth and mission to make mobility smarter.Compensaciones / BeneficiosDesign and execute CRM strategies to activate, engage and retain users across 9 marketsOwn end-to-end campaign delivery from ideation to execution across multiple channelsAdvise on global and local initiatives to reach the right message to the right user at the right timeLead experimentation and optimisation with A/B testing and insights into actionable improvementsLead cross-functional projects (dashboards, lifecycle segmentation, process optimisation, experimentation frameworks)Manage and optimise the campaign calendar and automations aligned with lifecycle stages and business prioritiesAct as main CRM contact, collaborating with Marketing, Product and local teamsResponsabilidades3+ years in CRM, lifecycle marketing or customer engagementHands‑on experience with CRM platforms (Braze is a strong plus)Strong project management and stakeholder management skillsAbility to prioritise multiple initiatives in a fast-paced environmentData‑driven mindset using quantitative and qualitative insightsExcellent English communication; other European languages a plusRequisitos principalesFlexible working arrangementsLinkedIn LearningSabbatical u0026 special leave policiesMobility CreditHealth InsuranceEmployee assistance program
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