Descripción de la oferta
We’re a high-growth, multi-brand organization operating across multiple markets in the world. To take our engagement and retention to the next level, we’re looking for aHead of CRM. This is a strategic and operational leadership role with a clear focus on data, process, and team enablement. If you're a results-oriented leader who builds structure, drives performance, and empowers teams through data, this is the role for.&##Data-Led Strategy:Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.
Promotional management:Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets.
Empowerment Through Data:Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.
Leadership & Coaching:Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.
Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.&##CRM Expertise:5-7+ years of CRM experience, with a strong focus on global .com markets and high-volume player databases.
Data Fluency:Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
Proven track record of building frameworks that help others act on data independently.
Experience in process design and scalable CRM operating models.
