Descripción de la oferta
At ING we are looking for a talented and enthusiastic Creative Copywriter to join our Brand Team of the Center of Excellence Brand & Communications. The role focuses on leading and implementing brand and product communication strategies to make the brand memorable and irresistible.Key ResponsibilitiesCraft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring seamless digital experiences across ING touchpoints.Create impactful, customer‑centric and personalized communications (commercial, operative and content) across customer journeys.Champion ING’s verbal identity, ensuring consistency, quality and relevance in all outputs.Align with ING Marketing strategy and suggest new creative opportunities.Oversee and take control of creative marketing campaigns end‑to‑end, from conceptualization to delivery.Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.Collaborate closely with the design team to bring ideas from concept to execution while securing high‑quality results.Champion accessibility‑by‑design in content creation, ensuring communications are clear, inclusive and compliant with accessibility standards.Prepare and present concepts and communications to internal teams and key stakeholders.Work closely with other marketing areas (own media, paid media, etc.) and other bank areas to ensure all activities are implemented on time and consistently.Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams.QualificationsA solid portfolio that highlights diverse copywriting work.Minimum 5 years of experience as a copywriter, preferably in a digital marketing agency or in‑house marketing team.Knowledge and hands‑on experience using generative AI tools and agents to optimise content production workflows.Ability to adapt writing and style to different audiences and channels, including ATL, BTL and social media.Skills in GEO, SEO and ASO copywriting for content optimisation.Ability to manage multiple projects simultaneously and meet deadlines.Up‑to‑date knowledge of the latest trends in copywriting, marketing and social media.Excellent grammar and writing skills in both Spanish and English.Exceptional communication and interpersonal skills.Strong, dynamic and driven personality ready to make a difference.Love to collaborate in multidisciplinary and self‑steering teams.Contribute to creating a sincere and healthy work environment.Familiarity with agile methodology.Team player that knows how to get the work done.What We OfferFlexible working arrangements – choose when to work from the office or remotely.Restaurant card and access to on‑site services such as gym, health facilities and mobility solutions.Health and life insurance for you and your family.Flexible remuneration package with tax‑advantaged services such as nursery, transport and training aids.Company shuttle service and convenient routes to the Madrid office.Competitive banking benefits, including special loan and mortgage conditions and pension plan after 1 month of employment.Wellness programmes, including onsite physiotherapy, professional sports clinics and Gympass.Employee networks and international remote work opportunities.Commitment to diversity, inclusion and sustainability, fostering an environment that encourages collaboration and innovation.
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