Descripción de la oferta
Job Summary The Clinical Marketing - Microbiology develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Microbiology in Iberia. Working closely with the Product Managers, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility. This position plays a crucial role in promoting scientific understanding of our assays and developing content to promote their value to our customers. In addition, will be responsible for coordinating internal resources to drive resolution to complex customer product investigations, resolve technical issues not related to complaints to achieve affiliate and customer satisfaction, and interfacing within and outside Werfen, including responsibility for effective technical communications, reporting, and presentations. Key Accountabilities 1. Clinical Value & Evidence Based Marketing • Develop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice. • Translate complex clinical information into clear, compliant, and customer relevant value messages aligned with Product Management strategy. • Connect Microbiology testing to outputs to laboratorio decision making, workflow efficiency, and economic impact to support value based selling. 2. Clinical Content & Marketing Tools • Develop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication. • Ensure consistency of clinical messaging across all customer facing channels. • Provide evidence based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation. 3. Sales Enablement & Clinical Support • Equip Sales and Service teams with uptodate clinical arguments, tools, and training to confidently address Microbiology related questions. • Deliver targeted and taylored clinical marketing training programs and support key customer engagements. • Provide daily application related clinical support within approved claims (intended use, interpretation, workflow). 4. KOL & Scientific Community Engagement • Build and maintain strong relationships with key clinical stakeholders. • Participate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Microbiology testing. • Support scientific meetings and educational initiatives ensuring coherent, credible clinical positioning. 5. Studies, Insights & CrossFunctional Collaboration • Support the local activation of clinical studies and evaluations. • Capture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management. • Collaborate with the Product Managers to develop joint clinical narratives, training, and value communication across shared clinical areas. • May support selected product management and field specialist activities when required, including sales support, training, implementation, and clinical adoption initiatives. Networking/Key relationships • Commercial team: AMs, KAMs and SAS • Contracting and Customer Service • Quality Assurance and Regulatory Affairs • Legal and Compliance • R&D teams • Manufacturing, Operations, Logistics & Distributed companies Minimum Knowledge & Experience required for the position: • Education Bachelor´s Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline, desired in infectious diseases PhD valuable •Experience Experience related with clinical microbiology laboratory Experience in infectious diseases is a must. Experience in Microbiology laboratories is a plus Experience related with ER, ICU and primary care is a plus Minimum 5 years’ experience in either hospital (or healthcare facilities), IVD laboratory or pharmacy, Marketing Department/Clinical Affairs in a multinational company •Additional Skills/Knowledge Languages: ▪Spanish Native/Advanced ▪English Advanced ▪Portuguese, valuable Skills & Capabilities: •Exceptional presentation, communication, and emotional intelligence skills, with the ability to convey complex scientific concepts to diverse audiences. •Business acumen and results driven . •Ability to work independently managing assigned projects under multiple deadlines and priorities •Customer Focus •Organizational Agility •Ability to build strong business relationships by being an effective team-player •Comfortable presence with senior leadership and customer technical contacts. Travel requirements: Up to 40%, may include international travel and/or travel on short notice. Individual Contributor Core Competencies: Managing Work Effectively managing one’s time and resources to ensure that work is completed efficiently. Emotional Intelligence Essentials Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results. Building Partnerships Developing and leveraging relationships within and across work groups, including cross-functional groups, to achieve results. Decision Making Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences. Continuous Improvement Originating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas and implementing solutions. Continuous Learning Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
