Descripción de la oferta
Job Description
Bring your full-funnel commercial brand marketing expertise, critical thinking, and energy to help deliver our mission to develop the builders of tomorrow through play. Because play equips children with the skills they need to learn and grow. This role is based out of our Madrid office covering the France-Iberian region.
All applications should be in English.
No relocation support is offered for this role.
Core Responsibilities
Drive and implement an annual activation calendar in close collaboration with Trade marketing, Brand Communication team, Digital, Sales, and Customer Development.
Own and develop innovative marketing strategies that drive brand equity and build active share (penetration), re-activation (repeat purchase), and frequency (engagement).
Contribute to the Marketing strategy development objective setting process and consumer communications planning to ensure efficient marketing plan executions for our themes in France-Iberia.
Analyze progress of competitor activity, changing market needs, and evolution of shopper behaviors to facilitate modifications on brand strategies when needed.
Provide input into the product development process to regional and global partners.
Track customer satisfaction closely and input monthly forecasts by ‘theme’ in collaboration with Brand Managers in other markets to share the best ways of working.
Own external media agency partner relationships.
Business Management
Manage budgets and financials related to marketing campaigns.
Ongoing analysis and evaluation of brand and campaign performance initiating corrective actions for improvements.
Provide marketing support to Sales to accompany the business development of our brands with key in-market customers.
Project Management
Be an ambassador for Brand in cross‑functional in‑market and regional projects to enhance collaboration and coherence of marketing activities.
The role is to support the broader France-Iberia Marketing team’s purpose to lead strategically important themes that deliver sustainable growth, by developing and implementing an innovative strategy (and marketing plans) for the brand which create demand enabling the brand image to be strengthened amongst the target consumer and shopper.
Qualifications
Direct and proven commercial experience in a results‑focused brand marketing role working for an international consumer goods company delivering into retail, ideally with in‑house exposure in toy, gaming or entertainment industry.
In‑depth understanding of omnichannel retail campaign marketing that has strategic impact, together with solid digital capabilities (eCommerce, Social, Influence, etc.) and an acute perspective on key Digital and Media trends in children and/or toy markets.
Experience in planning and implementing strategic marketing campaigns (offline and online) for third‑party retailers based on detailed analytical and budget‑focused metrics.
A collaborative and data‑driven approach to work with a wide range of partners and agencies, a team‑focused individual.
Interest in Vehicles and/or Gaming passion points will be valued.
Fluency in Spanish is essential, and business proficiency in English (written and spoken).
Ability to work 3 days in the Madrid office per week, 2 days from home.
Benefits
Family Care Leave – enhanced paid leave options.
Insurances – life and disability insurance for all colleagues.
Wellness – access to the Headspace App and wellbeing initiatives.
Colleague Discount – generous discount on LEGO products from day 1.
Bonus – a global bonus scheme based on performance goals.
Workplace – flexible hybrid model, primarily in office with remote work options.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and welcome.
We are proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw our jobs at any time, including prior to any advertised closing date. If you are interested in this role, we encourage you to apply as soon as possible.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
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