Descripción de la oferta
Company description
Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Overview
We are looking for an Apex Activation profile specialized in Paid Social, responsible for the activation, optimization, and monitoring of campaigns across social platforms. You will be part of the Apex team, focused on excellence in execution and digital campaign performance.
You will work closely with strategy, data, and account teams to ensure results are aligned with client business objectives.
Responsibilities
Set up and manage day-to-day Paid Social campaigns (Meta, TikTok, LinkedIn, etc.).
Configure campaigns: targeting, creatives, copy, structure, and tracking.
Continuously optimize campaigns based on KPIs (CPC, CPA, CTR, ROAS, etc.).
Monitor performance and identify optimization opportunities.
Analyze results and prepare regular performance reports.
Implement A/B testing (audiences, creatives, formats).
Coordinate with creative teams to adapt assets.
Manage budgets and campaign pacing.
Troubleshoot platform-related issues.
Ensure proper pixel implementation and conversion tracking.
Qualifications
Education & Experience
2–4 years of experience in Paid Social / Performance Marketing.
Hands‑on experience with platforms:
Meta Ads (Facebook & Instagram)
TikTok Ads
LinkedIn Ads (nice to have)
Experience managing performance‑driven campaigns (conversions, leads, e‑commerce).
Technical Skills
Knowledge of tracking (pixels, events, UTMs).
Experience with analytics tools (Google Analytics, dashboards, etc.).
Strong data analysis and decision‑making skills.
Experience with testing and campaign optimization.
Nice to have
Experience in agencies or high‑volume campaign environments.
Knowledge of other channels (SEM, Programmatic, CRO).
Advanced Excel / Google Sheets skills.
Experience with automation tools or scripts.
Intermediate/advanced English level.
Additional information
Why join us? Because we offer reasons such as:
