Descripción de la oferta
Overview The Business Developer plays a pivotal role in expanding Alvalle beyond its current markets, acting as a commercial strategist and insights driven business architect. The position is responsible for identifying, evaluating, modelling, and prioritizing new market and channel opportunities, enabling Alvalle’s transition from a locally relevant proposition to a sustainably scalable international business within PepsiCo’s Food Ventures agenda. The role focuses on researching market trends, analyzing consumer needs, and identifying potential customers or market segments that maximize Alvalle’s strategic fit across geographies. A core component of the role is the end‑to‑end development of selling stories that convert complex market, consumer, and competitive intelligence into clear, compelling, and data‑driven commercial narratives. These narratives must effectively influence retailers, distributors, strategic partners, internal decision bodies, and senior cross‑functional stakeholders. This position requires a blend of commercial acumen, analytical rigor, structured problem solving, and cross‑functional leadership, operating across multiple markets to build the foundations of Alvalle’s future growth. Responsibilities Market & Consumer Trend Analysis Conduct comprehensive market assessments across priority geographies, evaluating category dynamics, shopper behavior, consumption patterns, and emerging trends. Integrate multiple insight sources (retail panels, consumer/shopper research, ad‑hoc qualitative/quantitative studies, competitor intelligence, internal performance data) to generate holistic, fact‑based perspectives. Identify demand spaces, consumer missions, and unmet needs to inform commercial opportunity sizing and route‑to‑market considerations. Opportunity Identification & Prioritization Assess market attractiveness using structured frameworks covering category size, growth potential, competitive intensity, channel structure, regulatory considerations, price corridors, and operational feasibility. Identify potential customers, partners, distributors, and channel opportunities aligned with PepsiCo’s capabilities and Alvalle’s unique value proposition. Build prioritization models to determine entry sequencing, recommending actionable launch pathways based on commercial impact, investment needs, and strategic alignment. Commercial Strategy & Route‑to‑Market Design Recommend optimal route‑to‑market (direct, partner‑led, hybrid), based on channel architecture, capability requirements, economics, and local competitive context. Define commercial guidelines including target consumer segments, pricing corridors, trade conditions considerations, and portfolio fit for each geography. Identify product adaptation requirements needed to ensure compliance, competitiveness, and relevance in market. Selling Story Development – Core and Strategic Role Critical emphasis area for this position. Develop high‑impact, data‑driven selling stories for customers, channels, and markets, incorporating: category opportunity and strategic rationale, consumer and shopper insights, commercial value, economics, and growth potential, strategic fit with customer priorities, expected velocity, penetration, and profitability. Translate complex analytical outputs into clear, compelling narratives tailored to different stakeholders and channels (retail, foodservice, horeca, convenience, e‑commerce). Serve as the organizational expert for Alvalle’s international commercial narrative, ensuring consistency and quality of all commercial storytelling across markets. Support customer‑facing teams (local and regional) during high‑stakes meetings with retailers, distributors, and partners, providing robust, evidence‑based selling arguments. Business Case Development Build robust and comprehensive business cases supporting market entries, channel expansion, and strategic partnerships. Conduct scenario modelling, sensitivity analyses, and risk assessments to guide investment decisions. Evaluate market, competition, commercial feasibility, and portfolio implications associated with each recommendation. Cross‑Functional Leadership Collaborate with Insights, Sales, Finance, Supply Chain, Strategy (anchor markets), and Food Ventures teams to drive cross‑functional alignment on recommendations. Lead multicountry workstreams, coordinating research, analysis, stakeholder engagement, and governance reviews. Ensure consistency between insights, commercial strategy, and selling narratives delivered to internal and external stakeholders. Key KPIs / Deliverables Quality, rigor, and depth of market and consumer analyses across targeted geographies. Identification, quantification, and documentation of commercial opportunities and priority segments. Clear, evidence‑based prioritization of markets, channels, and commercial partners. End‑to‑end selling stories fully developed, validated, and ready‑to‑use by commercial teams. Adoption and use of selling stories by internal teams and external partners. Success and impact of commercial presentations supported by this role. Business cases approved through internal governance processes. Influence on medium‑and long‑term strategic decisions regarding Alvalle’s international roadmap. Qualifications Functional Capabilities Deep expertise in market research, consumer/shopper analysis, and competitive intelligence. Strong commercial analytics capability: category dynamics, TAM/SAM/SOM, pricing corridors, channel architecture, and RTM analysis. Proficiency in opportunity evaluation frameworks and economic modelling. Advanced storytelling capability to translate insights into persuasive commercial narratives. High level of rigor in structuring problems, synthesizing insights, and generating actionable recommendations. Strong project management skills, including multicountry and cross‑functional coordination. Leadership & Behavioral Competencies Exceptional clarity in communication and storytelling; ability to influence senior stakeholders. Strong strategic thinking, business acumen, and decision‑quality. Ability to simplify complexity and provide direction through structured thinking. Results orientation, ownership, autonomy, and comfort navigating ambiguity. High collaborative capacity across functions, markets, and cultures. Experience & Education 6–10 years of experience in roles such as: Consumer Insights / Market Research Business Development Commercial Strategy Category Development Strategic Planning FMCG experience strongly preferred. Demonstrated experience developing strategic commercial materials for customers or market entry. Proven ability to work across multiple countries and cultures. Fluent English required; additional European languages a strong plus. Bachelor’s degree required; Master’s degree desirable (Business, Economics, Marketing, Analytics, or related field). Scope & Interaction Coverage: AM FV (Advanced Markets – Food Ventures) with global reach, supporting expansion efforts across Europe and selective international markets. Frequent interaction with local commercial teams, regional leadership, global functions, and external partners. High exposure to senior stakeholders within Food Ventures, Strategy, Commercial, and Global Teams. Direct influence on the strategic and commercial roadmap for Alvalle’s international expansion. #J-18808-Ljbffr
