Descripción de la oferta
OverviewWe’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media. You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes. This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.What you\'ll be doingBuild and execute social strategies for SportyBet, Football.com and SportyTV, aligned with global brand guidelines and prioritiesOwn the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)Translate football and betting narratives into daily content that wins attention and drives conversationContent & Community Growth: Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.)Manage community engagement: comments, DMs, escalations, sentiment and moderationExecute real-time/reactive content around match days, breaking news, controversies, memes and trendsBetting-Led Storytelling: Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banterEnsure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy)Collaborate with internal stakeholders to support key product pushes and campaignsSportyTV & Football.com Brand Growth: Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishingHelp scale repeatable content series with strong retention and community hooksCreators, Partnerships & Local Relevance: Work with influencers, creators, tipsters and sports personalities to drive reach and credibilitySupport paid + organic campaign activations with marketing teamsSpot local relevance opportunities across Spanish-speaking and global football audiencesReporting & Performance: Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentimentDeliver weekly/monthly reporting with insights and next actionsRun testing frameworks to continuously improve formats, hooks, timing and distributionCross-Functional Collaboration: Coordinate with designers, editors, content creators and country teams for speed + qualitySupport junior teammates when needed with feedback and guidanceKeep workflows clean, efficient and scalableWhat you\'ll bring3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)Strong understanding of sports betting culture and what drives community + conversionDeep football knowledge + love for the sportExcellent platform instincts across TikTok/IG/X/FB/YouTube ShortsConfident using analytics to improve performance and decision-makingStrong stakeholder management and ability to move fast in a high-output environmentIf you\'re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.GDPR Acknowledgement * Select...Sporty is committed to protecting your personal data and ensuring transparent, compliant handling of all information you provide during the application process. Your data will be processed in accordance with applicable privacy laws and retained securely. For details, please review our Privacy Policy.By checking this box, I agree to allow Sporty Group to store and process my data for the purpose of considering my eligibility regarding my current application for employment. *By checking this box, I agree to allow Sporty Group to retain my data for future opportunities for employment for up to 730 days after the conclusion of consideration of my current application for employment.
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