Descripción de la oferta
Senior Marketing Manager - SMB (Small and Medium Businesses)
Join us to apply for the Senior Marketing Manager - SMB (Small and Medium Businesses) role at Alan.
About Alan
Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care – private, public, and direct to consumer – we create the most member‑centric healthcare experience.
We partner with 35K+ companies across France, Spain, Belgium, and Canada, serving more than 1M+ members. Our team of 700+ people keeps growing.
Company Values
Mission is the Boss: long‑term thinking and prioritising our mission above all else.
Member & customer‑led: obsessively focused on solving members’ and customers’ problems and creating delight.
Champions of Excellence: extremely high standards and talent density.
Distributed Ownership: accountable, enlightened despots – everyone owns decisions and results.
Radically Transparent: all information is accessible and written‑first, enabling asynchronous decision‑making.
Optimistic Alchemy: collaborative optimism with genuine care and support.
Empathetic Challengers: direct, caring feedback balanced with praise to help each other grow professionally.
Bold & Creative Contrarians: thinking differently to achieve greatness and try new approaches.
Disciplined In Execution: decisive action with focus that compounds success over time.
Fight for Simplicity: only high‑impact processes and smart frugality.
The Senior Marketing Manager SMB Role
Our Small and Medium Business (SMB) segment represents half of Alan’s portfolio. As Senior Marketing Manager – SMB, you will own the complete engagement and retention strategy for thousands of companies from first engagement through renewal.
Key Responsibilities
Strategic planning – define the end‑to‑end engagement strategy for admins, identify key needs, pain points, and prioritise initiatives both short‑term and long‑term.
Audience intelligence – maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies.
Data & analytics – continuously improve tracking and analytics, set targets and KPIs for engagement, and deliver regular performance reporting and insights on campaign effectiveness.
Cross‑functional collaboration – influence product roadmap, surface segment‑specific feature requirements, and collaborate with Product, Design, Data, Sales, and regional teams to ensure consistent execution across markets.
Projects – shape renewal strategy, lead year‑round engagement campaigns, and drive initiatives to globalise email stack and content strategy while exploring new channels such as voice AI and in‑product notifications.
Ideal Candidate
5+ years of experience in lifecycle marketing, email marketing, product marketing, or CRM marketing.
Genuine passion for email as a craft: love segmentation, A/B testing optimisation, and building scalable email systems.
Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building.
Data‑driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate.
Customer‑centric: regularly talks to customers and uses their voice to inform work.
Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity.
Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies.
Full fluency in French and English (written and spoken).
Benefits & Perks
Fair rewards: generous equity packages complement your base salary (permanent contracts only).
Flexible office: amazing HQ space, sponsored co‑working hubs, or full‑remote experience with home office equipment sponsorship.
All the tools you need: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.
Flexible vacation policy and working hours.
Delightful healthcare insurance: extremely comprehensive health insurance – 100% for you and your children, 90‑100% for partners (permanent contracts only).
Transport: country‑specific commuter benefits.
Learning & training opportunities: flexible training policy, free books, and budget to attend conferences.
Personal growth through coaching: dedicated coach from day one to maximise impact and nurture engagement.
Parental leave: extended leave for all new parents (permanent contracts only).
We Want You Regardless of Checklist Fulfilment
We hire people, not roles. If you’re excited about this opportunity, even if you don’t meet every box, we’d love to hear from you. Everyone, regardless of representation, is encouraged to apply.
Check out our About Alan and Careers pages for more information.
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