Descripción de la oferta
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. With a Millennial-friendly, bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Overview
Plan, activate, and optimize programmatic campaigns across different DSP platforms.
Manage campaigns across Display, Video, Native, CTV, and Programmatic Audio formats.
Develop and implement audience targeting strategies based on data insights and contextual signals.
Monitor campaign performance daily and optimize toward key KPIs (CPA, CPC, CTR, VTR, etc.).
Produce performance reports and insights for internal teams and clients.
Collaborate with planning, analytics, and account teams to develop data-driven media strategies.
Manage Private Marketplace (PMP) deals and preferred deals with publishers.
Ensure correct budget pacing and campaign delivery.
Identify opportunities for testing, optimization, and innovation across targeting, formats, and creatives.
Responsibilities
Campaign and strategy setup
Control of campaigns and associated KPI’s
Contribution of solutions to incidents resolution
Collaboration on media proposals and plans
Contact with DSP´s
Contacts with planning and purchasing teams of the agencies
Qualifications
Bachelor’s degree in marketing, Advertising, Economis or related filed or have previous experience +3 years
Cross-platform DSP knowledge, especially in DV360
Knowledge of ad servers: DCM, Sizmek, Weborama...
Experience in activating analytical segments
Video experience (Youtube and deals) and display.
We Think You’re Awesome If You
Language: Advanced level of English will be assessed at interview by The Talent Team.
Additional Information
Why join us?
Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform 'Marcel'.
Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package including your birthday & Advertising Day off plus some additional days off.
Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
EEO Statement
We are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individuals status in any group or class protected by law.
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