Descripción de la oferta
ОписаниеAmazon Freight provides a trucking service that enables external businesses to use Amazon's private transportation network. Its vision is to become the most trusted freight partner by sustainably sharing Amazon's technology and network.Задачи- Manage paid media strategy across search and social- Manage and optimize media agencies, including OPEX oversight- Define the overall ABM strategy across programmatic and outbound channels- Manage lead capture, ABM, and lead conversion tools, including Pardot, Salesforce, and 6sense- Create, manage, and influence the MarTech product roadmap and strategy- Develop tools and capabilities for full-funnel marketing attribution- Collaborate with sales operations to enhance and troubleshoot lead management processes and integrations with marketing automation platforms- Ensure marketing automation best practices and capture feedback for platform and process enhancements- Adapt core components of the EU marketing program to specific marketplace dynamics- Influence and drive functional teams and stakeholders at all organizational levels.Требования- Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field- Experience using data and metrics to drive improvements- Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables- Experience building, executing, and scaling cross-functional marketing programs- Experience leading go-to-market activities for consumer software or hardware product launches- Experience with customer segmentation, profiling, and targeting- Nice to have: Experience with Continuous Improvement and Six Sigma methodologies.УсловияJob ID: A10536058.#J-18808-Ljbffr
