Descripción de la oferta
As a Marketing Activation Coordinator for the AIB market, you coordinate and support planning and execution of local marketing activations across PR, events, and sports marketing, in line with ASICS’ EMEA strategy and campaign calendar. Main focus will be Padel and Tennis activations. You will also support Running and SportStyle activations.
Responsibilities
Coordinate and support planning and execution of local marketing activation initiatives in line with EMEA focus areas and overall campaign calendar.
Contribute to amplification of key local assets such as events and athletes to drive product recommendations, trial opportunities, and consumer engagement.
Support execution of local events and campaigns, coordinating closely with Sports Marketing, Media, Digital, PR, Trade Marketing, and Brand Training teams.
Assist in managing relationships with local athletes, teams, and federations, ensuring clear communication of market needs to regional Sports Marketing Asset Specialists.
Support coordination and amplification of reviews and recommendations across relevant marketing channels.
Assist in identifying potential local partners and opportunities.
Support budget tracking for activation activities.
Qualifications
Bachelor’s degree in marketing, Business Administration, or a related field.
2 years of demonstrable experience in marketing or brand management, preferably within the e-commerce or retail sectors.
Spanish native with fluency in English.
Initial exposure to planning and supporting marketing activations, events, or campaigns within a retail, sports, or consumer brand environment.
Basic understanding of integrated marketing principles and different channels (PR, digital, events).
Ability to work effectively within a cross-functional and matrix organization, with a strong willingness to learn and develop.
Good analytical skills.
Communication and organizational skills.
Good knowledge of Padel and Tennis environment.
Diversity & Inclusion
We welcome diversity in our people, backgrounds and life experiences. Candidates of any age, nationality, religious beliefs or gender identification are encouraged to apply.
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