Descripción de la oferta
We're M.L.O Growth, a boutique eCommerce growth agency working with ambitious DTC brands in beauty, wellness, supplements, and home. We scale brands to 6-7 figures/month through Paid Media (Meta, Google, TikTok), Creative Strategy, and Retention.Compruebe a continuación si tiene lo necesario para esta oportunidad y, si es así, envíe su solicitud lo antes posible.We're hiring a Junior/Mid Creative Strategist to join our creative team on an ongoing freelance basis. This is a role where you'll learn and grow — we have a proven creative strategy framework, and we're looking for someone hungry to master it.WHAT YOU'LL DODevelop ad concepts, angles, and hooks for Meta Ads (Facebook & Instagram) based on our creative strategy framework- Write creative briefs that guide our designers and video editors — clear direction on messaging, visual style, audience persona, and desired action- Analyze competitor ads and winning creatives to extract insights and identify trends in the DTC space- Research buyer personas, pain points, and desire triggers for each brand you work on- Support the creative testing process — propose A/B variations, new angles, and iteration ideas based on ad performance data (CTR, hook rate, CPA, ROAS)- Collaborate closely with Media Buyers, Creative Designers, and Video Editors inside our Notion-based workflow- Build and maintain ad creative libraries and swipe files organized by brand, angle, and funnel stageWHAT WE'RE LOOKING FOR1-3 years of experience in creative strategy, copywriting for ads, or a related role in DTC/eCommerce or a performance marketing agency- You understand that creative is the #1 lever in paid media — you're passionate about what makes people stop scrolling, click, and buy- Strong instinct for consumer psychology — you think in terms of pain points, desires, objections, and triggers, not just "pretty visuals"- Familiar with Meta Ads and how creatives fit into a paid media strategy (TOF/MOF/BOF, creative fatigue, testing frameworks)- Can analyze ad performance and draw actionable conclusions — "this hook is fatiguing, let's test a new angle" rather than guessing- Curious, coachable, and hungry to learn — we'll teach you our framework, but you need to bring the drive- Strong written communication in English (Spanish is a big plus)TOOLS YOU SHOULD KNOW (OR BE WILLING TO LEARN)Required: Notion, Meta Ads Library, Google Docs/SheetsBig Plus: Foreplay, AdSpy or similar ad spy tools, Figma (basic), Motion (creative analytics), AI tools for creative ideationTHIS ROLE IS NOT FOR YOU IF...You want to "just design" or "just write copy" — this role requires strategic thinking about WHY a creative works- You're not comfortable receiving direct feedback and iterating quickly- You're not interested in learning about paid media performance metrics- You prefer slow, perfectionist workflows over fast iteration and testingWHAT WE OFFERReal projects with growing DTC brands (beauty, wellness, supplements, home)- 100% remote work- Mentorship and training in our creative strategy framework — learn how top-performing DTC agencies think about creative- Direct exposure to real ad performance data so you see the impact of your decisions- Clear processes and a well-organized Notion workspace- Long-term collaboration — we're building our core creative strategy team- Room to grow into a Senior Creative Strategist role as you developHOW TO APPLYYour portfolio or examples — ad concepts, creative briefs, or campaigns you've contributed to (even spec work counts)2. A brief note on your experience with DTC/eCommerce creative strategy (or why you want to break into it)3. Pick any DTC brand you admire and tell us: what's one ad angle you'd test for them, and why? (2-3 sentences)4. Your availability and rateWe're moving fast. If you're the right fit, we'll schedule a call within 48 hours. xcskxlj Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.
