Descripción de la oferta
At GBfoods we offer culinary solutions in several countries in our European region, with presence in 8 countries, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L, Grand'Italia and Blå Band, among others.
Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.
Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.
Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
Job Description
The Junior Digital Performance Analyst plays a key role within the European Media & Digital Hub by supporting the measurement, monitoring and analysis of digital media and owned media performance across European markets. The role is responsible for ensuring that campaign and website performance data is accurately collected, monitored and transformed into clear, actionable insights through Funnel, GA4 and reporting tools. Acting as the Hub's day‑to‑day performance monitoring resource, this position helps identify opportunities, detect issues early and support data‑driven decision‑making across brands, markets and channels. This is an excellent opportunity for a digitally curious and analytical profile looking to develop expertise in media measurement, analytics and marketing performance within an international environment.
Key Responsibilities
Performance Monitoring & Governance
Own the day‑to‑day monitoring of digital performance across brands, campaigns and markets through Funnel dashboards.
Track campaign performance across paid media, social media, search and owned media channels.
Identify anomalies, tracking issues or significant performance changes and proactively flag them to relevant stakeholders.
Ensure campaigns and websites are measured according to Hub governance standards and KPI frameworks.
Validate data consistency, taxonomy compliance and reporting accuracy across markets and platforms.
Support the Hub in maintaining a reliable and consistent view of digital performance.
Dashboard Management & Reporting
Build, maintain and continuously improve performance dashboards used across the Hub.
Consolidate data from multiple sources into clear, accurate and actionable reports.
Ensure dashboards remain updated, user‑friendly and aligned with business needs.
Support the automation and simplification of reporting processes where possible.
Prepare recurring performance reports and executive summaries for stakeholders.
Help ensure reporting focuses on insights and actions, not only on data.
GA4 & Website Analytics
Manage and monitor GA4 reporting across websites and landing pages.
Analyse user behaviour, traffic sources, engagement metrics and conversion paths.
Support the implementation and validation of tracking frameworks in collaboration with agencies and technical partners.
Monitor website performance and identify optimisation opportunities.
Ensure data quality and consistency across GA4 properties and reporting environments.
Performance Analysis & Insights
Analyse campaign performance by audience, creative, channel, platform and market.
Identify trends, opportunities and areas for improvement across the marketing funnel.
Support root‑cause analysis of underperforming campaigns, assets or traffic sources.
Translate data into clear recommendations that support optimisation decisions.
Contribute to performance reviews, business updates and learning sessions.
Optimisation & Test‑and‑Learn Support
Support optimisation initiatives by providing performance analysis and recommendations.
Assist in the evaluation of A/B tests across audiences, creatives, formats and landing pages.
Monitor test results and document key learnings.
Help identify best practices and opportunities to improve campaign effectiveness and user experience.
Contribute to building a culture of continuous improvement and evidence‑based decision making.
Cross‑Channel Measurement & Attribution Support
Analyse interactions between paid media, owned media, organic traffic and search activities.
Monitor funnel progression and identify conversion bottlenecks.
Support attribution analysis and proxy ROI assessments.
Ensure data quality & consistency for MMM and competitive investment dashboards
Collaborate with Paid Media and Own Media teams to understand performance drivers and optimisation opportunities.
Help connect media performance with broader business objectives.
Post‑Campaign Analysis & Knowledge Sharing
Support post‑campaign reviews and performance evaluations.
Consolidate learnings, benchmarks and best practices across brands and markets.
Help maintain the Hub's knowledge base and learning repository.
Ensure insights are fed back into future planning, briefing and optimisation processes.
What can you expect from us?
This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!
Requisitos
1–3 years of experience in digital analytics, paid media campaign reporting, marketing performance or related fields.
Hands‑on experience with Google Analytics 4 (GA4), Meta ads, Tik Tok ads, Google Ads, and programmatic platforms (TTD, DV360, etc.).
Experience with Funnel, Looker Studio, Power BI or similar reporting platforms is highly desirable.
Exposure to digital media, websites, search or performance marketing environments.
Experience working with media, digital or analytics agencies is a plus.
Interest in digital marketing, data and technology.
International mindset and willingness to learn.
Key Tools & Platforms
Funnel (core performance monitoring and governance tool)
Google Analytics 4 (GA4)
Looker Studio, Power BI or equivalent reporting tools
Google Tag Manager (basic understanding is a plus)
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