Descripción del trabajo
Digital Marketing.
The position reports to: Digital Marketing Leader.
The Digital Marketing Analyst will execute and optimize digital campaigns for our clients, while also providing strong technical support across our web and analytics ecosystem. This role is essential to ensuring that digital marketing operations meet each campaign’s specific objectives, with a strong emphasis on technical implementation, website performance, and accurate measurement.
The ideal candidate combines strategic digital marketing skills with hands‑on technical expertise in WordPress, Elementor, tracking implementation, automation, and technical SEO. They will work closely with the creative and account teams to ensure that all campaigns, websites, and digital assets are effective, technically sound, and aligned with client goals.
Responsabilidades

Perform technical updates, edits, and ongoing maintenance on WordPress websites, including creating and modifying templates using Elementor and other page builders.
Execute digital marketing campaigns, including custom event tracking, conversion setup, and cross‑platform measurement for GA4, Meta, LinkedIn, and other advertising platforms.
Optimize the performance of advertising campaigns (PPC), continuously adjusting targeting, ads, and bids to maximize ROI.
Monitor campaign performance using tools such as Google Analytics and Facebook Insights, generating regular reports with actionable recommendations for improvement.
Implement technical SEO audits and execute improvements such as Core Web Vitals optimization, site speed enhancements, indexation fixes, URL architecture improvements, sitemaps, robots.txt management, redirects, structured data (Schema), and accessibility (WCAG) compliance.
Implement on‑page and off‑page technical optimizations informed by performance analysis and SEO best practices.
Implement code‑level adjustments (HTML, CSS, basic PHP) to resolve issues, enhance functionality, or address performance and layout problems.
Collaborate with design and content teams to ensure technical execution supports UX, accessibility, SEO, and overall website performance.
Document technical processes, configurations, and best practices to support scalability and internal knowledge sharing.
Stay up‑to‑date on web technologies, digital marketing trends, automation tools, SEO technical developments, and the WordPress ecosystem.

Calificaciones

1‑2 years of experience in digital marketing within an advertising agency, software factory, consulting firm, or similar environment.
Solid knowledge of WordPress, SEO, SEM, Social Media Ads and data analysis.
Experience with marketing automation, email marketing tools, IA will be well valued.
Passion for communication oriented towards social causes and shared values.
Bachelor’s degree in Marketing, Advertising, Communication, or related fields.
Certifications in digital marketing (Google Ads, Facebook Blueprint, Google Analytics) are a plus.
Spanish.
Excellent level of English (exclusive).
Italian will be well‑valued.

Beneficios y cultura
Dedicación: Full‑time.
La Machi tiene una política que evita la discriminación y garantiza el respeto por la diversidad étnica, cultural, sexual y de creencias de los trabajadores como elemento enriquecedor. La empresa promueve la igualdad efectiva entre hombres y mujeres en acceso a empleo, formación, promoción, remuneración y condiciones de trabajo.
Somos una agencia human‑friendly que proporciona a nuestros clientes servicios de comunicación de alto nivel, incluyendo Marketing Digital innovador, Consultoría de Comunicaciones Estratégicas y PR, y creatividad y diseño de alto impacto. Nuestra misión es ayudar a ONG, instituciones religiosas y empresas a comunicarse mejor expresando el atractivo de valores humanos y trascendentales.
Contamos con la certificación B Corporación, que abarca empresas con altos estándares sociales y ambientales, responsabilidad y transparencia. Además, estamos afiliados a la Asociación Católica de Medios, la Cámara Argentina‑American, Barcelona + Sustainable y la Asociación Argentino‑Española de Empresarios, Directivos y Empresarios, entre otras asociaciones profesionales.
Hemos recibido varios premios por nuestras campañas internacionales y nuestros proyectos han ganado la atención de prensa en varios países (La Vanguardia, The Washington Post, El País, La Nación, Clarín, Infobae, entre otros).
Nuestras oficinas se encuentran en Barcelona (HQ), Buenos Aires (Creative Hub) y Roma.
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