Descripción de la oferta
We're a high-growth, multi-brand organization operating across multiple markets in the world. To take our engagement and retention to the next level, we're looking for a Head of CRM . This is a strategic and operational leadership role with a clear focus on data, process, and team enablement. If you're a results-oriented leader who builds structure, drives performance, and empowers teams through data, this is the role for.¡Inscríbase sin demora! Se espera un gran volumen de solicitantes para el puesto que se detalla a continuación, no espere para enviar su CV.Key ResponsibilitiesData-Led Strategy: Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.Promotional management: Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets.Empowerment Through Data: Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.Leadership & Coaching: Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.Operational Excellence: Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.Cross-Functional Collaboration: Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.What We're Looking ForCRM Expertise: 5-7+ years of CRM experience, with a strong focus on global .com markets and high-volume player databases.Data Fluency: Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.Enablement Mindset: Proven track record of building frameworks that help others act on data independently.Leadership Experience: Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.Agility & Ownership: Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.Strong Communicator: Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.Efficiency-Driven: Experience in process design and scalable CRM operating models. xsgfvud Reshape marketing with us. Let's work!
