Descripción de la oferta
Summaryheepsy.com is mature and profitable B2B SaaS platform designed to streamline and professionalize Influencer Marketing for brands and agencies worldwide. We are already seeing strong traction through sophisticated Google Ads, SEO, and LLM-driven traffic.We are looking for a Growth Marketing Manager based in Bilbao area (Berango) to own our funnel and drive the next phase of our global expansion.Your mission is clear:increase high-quality sign-ups help us move upmarket (Mid-Market and Enterprise clients)You won't just be \"executing\"; you will be the architect of our growth engine, managing budgets and collaborating with specialists to hit ROI targets.What success looks like: In 6 months, you have taken full ownership of current channels, successfully launched our LinkedIn/ABM strategy, and significantly lowered our CAC while increasing the lead quality of our global sign-ups.ResponsibilitiesFull Funnel Ownership: Analyze and optimize the entire user journey, from initial touchpoint to sign-up, ensuring a seamless conversion experience.Scale Paid & Organic Channels: Manage and evolve our existing Google Ads and SEO strategies to maintain our competitive edge.Go-to-Market for Mid-Market/Enterprise: Design and execute Account-Based Marketing (ABM) and LinkedIn Ads campaigns to attract larger accounts.Data & Experimentation: Run continuous A/B tests on landing pages and messaging to improve conversion rates (CRO).Resource Management: Identify gaps in our strategy and hire/manage freelancers (copywriters, designers, developers) to execute specific tasks, always justified by ROI.AI & LLM Strategy: Monitor and optimize our presence in AI-driven search engines (Perplexity, ChatGPT, etc.) to ensure Heesy remains a top-of-mind solution.QualificationsExperience: 4+ years in Digital Marketing, with a proven track record in a B2B SaaS environment (mandatory).Language: Native or professional bilingual English (C1/C2). You will be communicating with a global audience.Analytical Mindset: Expert level in GA4, Tag Manager, and attribution models. You make decisions based on data, not hunches.T-Shaped Marketer: Deep expertise in Paid Media (Search/Social) with a strong understanding of SEO, Email Marketing, and Product-Led Growth (PLG).Autonomy & Drive: You are a self-starter who thrives in a fast-paced environment and is comfortable being the first dedicated marketing hire in the office.Location: Based in or willing to work from our office in Berango 3 days a week.Bonus PointsPrevious experience scaling a SaaS from Seed to Series A/B.Deep understanding of the Influencer Marketing ecosystem or Creator Economy.Experience with Hubspot or similar CRM/Automation stacks.
