Descripción de la oferta
Job title: Global Lead - MR
Location: Barcelona, Spain.
About the job
At Sanofi, we chase the miracles of science to improve people’s lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.
Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives.
Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. The GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos between business units and duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.
The GTMC organization aims to:
Centralize Go-to-Market operational tasks across GBUs
Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency
The Global Lead - Market Research (MR) is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi with a focus on the Pharma portfolio (GenMed and Speciality Care). As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio.
Responsibilities
Key Responsibilities include, but not limited to:
Design and execute a Market Research strategy with methodologies aligned to business goals, efficiency, and cost parameters
Drive innovative use of insights to inform marketing decisions, from high-level strategic tradeoffs to operational execution
Deliver strategic, audience-tailored insights that empower Vaccine Asset Commercial teams
Provide strategic guidance and ad-hoc support to Sanofi Commercial teams and the I&A organization
Actively contribute to brand planning by grounding commercial/brand strategy in market research insights
Partner with other support functions (forecasting, analytics, competitive intelligence) to deliver integrated insights
Build strong agency partnerships to ensure reliable, high-quality research and seamless process flow
Stay current on emerging market research methodologies and vendors
Specialize across multiple therapy areas, collaborating with peer Leads to avoid duplication of effort
Participate in commercial meetings, proactively surfacing business questions that market research can address
Present market research insights to Senior Leadership
Select the right vendor for each project based on business objectives
Ensure all projects comply with relevant policies, including procurement and SOPs
Coordinate vendors throughout the research process, contributing business/brand expertise to fieldwork materials and reports
Sign off on final fieldwork materials and reports, incorporating input from all relevant stakeholders
Create engaging, innovative deliverables (e.g., avatar presentations) with clear calls to action for stakeholders
Lead and develop market research team members as needed
Education Requirements
Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred
Skills and Competencies
A minimum of 7+ years of experience in pharmaceutical market research; equivalent combination of education (MS / MBA / PhD) and / or relevant consulting experience may be considered
Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics
Strong strategic thinking ability, with deep understanding of the life-sciences industry
Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality
Experience leading and developing high functioning teams
Experience across global, regional, local roles strongly preferred
Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
Product launch experience preferred
Experience working directly within or partnering with related functions including new product planning, marketing, value & access) preferred
Soft Skills
Effectively and confidently communicate to various audiences, including senior leadership
Synthesize complex ideas to simple
Develop brand implications from market research findings, not just a summary of the data
Strong learning agility and high degree of curiosity
Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
Strong work ethic and personal motivation
Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
Demonstrated EQ and leadership skills
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