Descripción de la oferta
The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:smarter investment decisionsadvanced performance measurementscalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team LeadershipYou will lead a multidisciplinary team including:Global Paid Media Data ManagerGlobal Social Data Data ManagerGlobal Media Data Product ManagerGlobal Media Tracking ManagerYou will build a strong center of expertise, combining:media analyticsdata governance & trackingdata productsWhat you'll get to do1. Media Data Strategy & TransformationDefine and lead the global Media Data strategy and roadmapPosition media data as a strategic asset supporting business growth and transformationBuild a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance ExcellenceLead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurementOversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisionsDrive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & TrackingDefine and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / EarnedEnsure data quality, consistency, and scalability across all markets and platformsPartner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products & Scalable ActivationStructure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)Define roadmap, use cases, and prioritization based on business valueEnsure delivery of self-serve, high-quality analytics assetsDrive adoption of data solutions across brands and markets5. Insight Generation & Business ImpactTransform complex analyses into clear, actionable business recommendationsBuild strong narratives linking: o media performanceo consumer behavioro business outcomesAct as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership & Stakeholder ManagementAct as the key interface between Business, Media, Tech, Data, and external partnersCollaborate with: o Global & Local Marketing teamso Media agencieso Tools vendorso Data & Tech teamsAlign stakeholders around a shared measurement and data vision7. Team Leadership & Capability BuildingBuild and lead a high-performing team of media data expertsDevelop capabilities across: o advanced analyticso data product mindseto business translation of insightsCreate a culture of excellence, ownership, and innovationWe'd love to meet you if you haveExperience12+ years in media analytics, data, or digital performance rolesStrong experience in advanced measurement (MMM, attribution, econometrics)Proven track record managing complex, cross-functional programsExperience leading teams and building data capabilities at scaleBackground in consumer goods, beauty, or luxury is a strong plusTechnical & Functional ExpertiseDeep understanding of: o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...) o Media tracking & data collection (GA4, tagging, etc.)o Cross-channel measurement frameworksStrong analytical background (econometrics, statistics, modeling)Experience with: o SQL / data environments (Big Query)o Data visualization tools (Tableau, Power BI, Looker)o Data products and data lifecycle (from ingestion to activation)Leadership &Soft SkillsStrategic thinker with strong business knowledgeAbility to translate complex data into impact for business stakeholdersExcellent communication and influencing skillsHigh capability to manage multiple projects and stakeholders simultaneouslyStrong collaboration mindset across business and tech teamsMindsetBusiness-driven and impact-orientedData expert with strong pragmatismCurious, forward-looking, innovation-drivenHands-on when necessary, but operating at strategic leadership levelWe welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. A few things you'll love about usAn entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package
