Descripción de la oferta
Where And How You Can Work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote‑friendly ways of working, for this role we’re focusing on Madrid so we can best support our teams and keep collaboration flowing. Community has always been at the heart of Canva, fuelling all the strong brand loyalty we’ve built over the years. About The Role/Specialty As Canva’s SMBs Community Manager in Spain, you will design and deliver strategies that connect small business owners, entrepreneurs, and solopreneurs with Canva - helping them discover the value of our platform, engage deeply with our community, and become passionate advocates for our brand, product and mission. What You’ll Do Community Program Management: Lead the growth and engagement of Canva’s Spain SMBs community, scaling peer‑to‑peer advocacy through Canvassadors, local events, and online activations. Organise and facilitate impactful in‑person and virtual events (including workshops, networking sessions, and flagship gatherings at our London event space) to showcase Canva’s value for SMBs and drive adoption. Content & Engagement Strategy: Develop and deliver SMB‑focused content - case studies, toolkits, webinars, and success stories that inspire entrepreneurs and highlight Canva’s impact on small business growth. Partner with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth. Recruit, onboard, and empower SMB Canvassadors to act as brand ambassadors - hosting activations, creating content, and fueling grassroots visibility across the Spain. Build and nurture relationships with SMB networks, accelerators, financial institutions, and government programmes to increase Canva’s credibility and reach in the ecosystem. Drive MAU growth and paid conversion through data‑driven initiatives, ambassador referrals, and partnership activations - tying community activity directly to ARR impact. Market Insights & Storytelling: Act as the local expert on Spain SMB trends, capturing user stories, feedback, and advocacy moments to inform growth strategies and amplify Canva’s brand narrative. Deep understanding of the Spain small business and solopreneur landscape - its challenges, ecosystems, and opportunities - paired with experience working in a global organisation. Proven ability to design and scale ambassador programmes, peer‑led advocacy, and grassroots campaigns that transform SMB users into passionate brand champions. Skilled at creating and managing partnerships with SMB networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility. Strong experience facilitating impactful activations - workshops, networking sessions, and flagship in‑office events that foster SMB community trust and convert participation into MAU and ARR growth. Ability to craft compelling SMB‑focused content - case studies, toolkits, webinars that inspire entrepreneurs and highlight Canva’s role in business growth. Comfortable working with Growth Marketing, SEO, Content, Product, and Partnerships teams to design integrated campaigns that scale SMB user growth. Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends. Excellent cross‑functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships. Proficient in balancing long‑term strategy with short‑term needs, adapting quickly to market trends, while focusing on data‑driven marketing. Experience building comms and using CRMs (push notifications, mailing), knows how to work with community management tools (WhatsApp, Facebook Groups, Discord, etc). Event planning and coordination for both online and offline events. Strong data‑driven and insights‑driven marketing mindset (experience pulling insights from data, driving hypothesis, measuring KPIs and goal setting for projects). Excellent communication in English.
