The Opportunity This position works out of our Spain location in the Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.As a Brand Manager, you’ll be responsible for driving accelerated growth by increasing HCPs and patient awareness to bring demand for Abbott Nutrition International Division in Spain. You will lead the campaigns, deliver programs on time and plays a major role in enhancing brand funnel demonstrating in-depth understanding of market and drivers to fulfill annual sales plan, with high quality marketing analysis, strategic & creative thinking and execution with excellence to maximize the uptake of ANI portfolio. Additionally :Understand and adhere to Abbott corporate (not merely local) standards and serve as an example for othersBe the Product Champion within and outside the OrganizationComply with FCPA and Abbott ethical standards and Code of business practicesComply with expense reporting practicesExpenses within budget.What You’ll Do Developing and implementing marketing plans for new and existing products driving executions with excellence and training the sales forceResponsible to develop, execute and deliver the brand marketing strategy driven by in-depth commercial insights translated into action plans to enable sales and MS goals achievementContribute to Brand Strategic Planning (LRP and 3-year Plan strategy cycle), identifying competitive positioning, customer segments and their needs and detailing Brand / commercial strategies with specific timelines, budgets and stakeholder responsibilitiesTranslate strategy to implementation tactics (including 1-year Tactical Plan development) with optimal management of resource mix, communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.G. product messaging by physician segment) in coordination with BTLExpand the product market through innovative commercial programs, opinion leader development, physician and patient educationMonitor Key Performance Indicator results and feedback and propose strategic planning / tactics adjustment including inputs for forecasting, tracking and budgeting with flawless execution and continuous follow upDevelop and maintain relationships with key customers including KOLs and identify new opportunities and ways to better meet customer needsAdapt Global toolkits to suit Spanish requirements and build on it to deliver full 360º campaigns for maximum impact on salesAssists in the conducting of market research when necessary and helps evaluate market needsDevelop appropriate sales promotion materials for the sales forceCommunicate effectively within the organization to ensure Sales Force’s motivation / alignment and other key people to ensure the achievement of product objectivesIdentifies the potential of new products and / or product improvements and adapt PR materials to handle positive brand imageResponsible for the accurate implementation of the Marketing A&P budget in terms of timings and versus Plan on a monthly basis in coordination with the marketing headSales ForecastingRequired Qualifications Bachelor’s degree in business or marketing (MBA is a plus). Relevant experience might be substituted for the degree on a year for year basis. To support our complex product lines, a solid scientific knowledge is required.English proficiency is required.6+ years of experience in sales and / or marketing within the industry with proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchaseExperience in healthcare industry, preferably in a sales capacityMarketing expertise : Proven track record of driving demand successfully by leading 360º marketing campaigns across all channels with flawless executionDeep understanding of the healthcare environment and the therapeutic areaProven expertise managing and motivating internal and external stakeholdersAble & willing to do strategic thinking and tactical marketing work Knowledge of financial processes, customer characteristics and sales knowledgeFluency in English (both written and spoken)Skills Creativity flair and ability to generate new ideas or new ways to reach consumersStrong communication skills and ability to operate in a complex international environment / matrix structureStrong analytic skills and be very strong with numbersGood relationship management skills with ability to build strong cross functional & KOLs partnershipsCommercial awareness : Understanding of product commercialization process including legislation associatedHigh stress tolerance and making difficult decisions with integrity, initiative and adaptabilityMicrosoft Tools Proficiency : Excel & PowerPoint is a must#J-18808-Ljbffr