.**ROLE PROFILE****JOB TITLE**:PRRP Trade B2B Analyst**FUNCTION**:PRRP**SUB FUNCTION: Trade Support****CITY & COUNTRY: Madrid, Spain****ROLE SUMMARY****What are the key objectives and expectations from this role?**- Ensure all reports between field force and B2B department are elaborated and updated- Analysis and control of the CRM platform- Support development of other marketing B2B activities in Iberia market- Create Dview field force monthly presentations- Support and link between field force and B2B department- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group**What is the direct impact of this role on the team or organization?**- Provide information and analysis data- Ensures CRM database is updated and running**Reports to****PRRP Trade Support Manager****Number of Direct Reports**0**Core Relationships****Internal **-** **Field force, Marketing, finance, Legal, IT**External **- PR agencies**Geographic Scope**Iberia market**Travel Required**10% (occasionally)**ACCOUNTABILITIES**- Proactive- Team working- Analytical capacity- Pressure management- Independent with decision making- Strategic vision- Results-driven- Best in class execution**EXPERIENCE, SKILLS, KNOWLEDGE****ESSENTIAL*****Experience Required**- Preferible previous experience in Trade Marketing, Brand marketing team or data or PR agency**Technical / Functional / Leadership Skills Required**- User knowledge of content editing skills: Word, Excel, PowerPoint, etc. and preferably CRM databases management- Good communication skills- Commercial skills in Trade marketing projects- Critical and analytical thinking- Problem solving and making things happen**Education / Qualifications / Certifications Required**- University degree marketing and/or Business Administration- Master's degree in Marketing will be valued positively- Level of English (both oral and written) = B2-C1**BENEFICIAL***- Similar experience in other companies- Work experience during student live**WE ARE BAT**At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**- Global Top Employer with 53,000 BAT people across more than 180 markets- Brands sold in over 200 markets, made in 44 factories in 42 countries- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations- Diversity leader in the Financial Times and International Women’s Day Best Practice winner- Seal Award winner - one of 50 most sustainable companies**BELONGING, ACHIEVING, TOGETHER**Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals..