Descripción de la oferta
We are looking for 4 dedicated ASO Specialists to join our Marketing team and drive organic growth across our diverse portfolio of apps. In this role, you will be the owner of app store visibility, blending data-driven keyword strategy with creative conversion rate optimization. You will move beyond basic metadata updates, conducting deep persona research and running sophisticated A/B tests to ensure our assets resonate with users globally
Tareas
- Conduct comprehensive keyword research using AppTweak/Sensor Tower to identify high-growth opportunities.
- Draft and localize optimized titles, subtitles, and descriptions across multiple regions.
- Execute continuous Store Listing A/B tests using Google Play Experiments and Apple Product Page Optimization (PPO).
- Coordinate with design teams to produce high-performing screenshots and preview videos.
- Perform persona research and competitor benchmarking to refine messaging and creative strategy.
- Analyze portfolio-wide performance data to prioritize optimization efforts on high-impact assets.
Requisitos
- Proven experience in App Store Optimization (ASO) for mobile apps.
- Proficiency with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
- Strong understanding of Apple App Store and Google Play Store algorithms.
- Hands-on experience with A/B testing methodologies and data analysis.
- Exceptional attention to detail and a disciplined approach to asset management.
- Fluency in English
Beneficios
- Competitive salary and performance-based incentives.
- Opportunity to manage a large, diverse portfolio of mobile assets.
- Professional development budget for marketing certifications and events.
- Collaborative culture with a focus on data-driven decision making.
