Descripción de la oferta
Requisition ID: 83003
Trade Marketing Lead – Southern Europe
This role leads the Trade Marketing strategy for Southern Europe, with full end‑to‑end ownership from strategy definition to execution. The position has a direct impact on business results and is responsible for brand positioning, portfolio commercialization, and effective execution through distributors and agencies across Spain, Portugal, and Italy.
Responsibilities
Owns and executes the regional Trade Marketing plan, translating global strategy into actionable local initiatives.
Leads go‑to‑market activities to drive brand visibility, sell‑in and sell‑out across all key channels.
Manages and challenges distributors to ensure high‑quality, consistent execution in each market.
Leads agencies as an extension of the internal team, ensuring strategic alignment and delivery.
Drives trade activations (online & offline), including campaigns, launches, promotions, materials and channel visibility.
Defines and executes events and training initiatives with measurable business impact.
Owns the Trade Marketing budget, allocates resources strategically and ensures measurable ROI.
Defines KPIs, monitors performance, and makes data‑driven decisions to optimize results.
Requirements
7–10 years of experience in Trade Marketing or B2B Marketing.
Proven experience managing distributors across multiple markets.
Hands‑on experience leading agencies (not only coordinating).
Strong execution mindset with demonstrated impact on business results.
Analytical, accountable, and comfortable managing multiple stakeholders.
Experience in dental, healthcare or pharma is a strong plus.
Spanish (fluent)
English (business fluent – mandatory)
Italian (highly valued)
Willingness to travel regularly.
Proven experience managing budgets and optimizing ROI.
Equal Opportunity Employer
Dentsply Sirona is an Equal Opportunity Employer. All qualified applicants will be considered without unlawful discrimination or regard for race, color, religion, sex, sexual orientation, sexual or gender identity, national or ethnic origin, age, marital status, disability, genetic factors, military and veteran status, or any other characteristics protected by applicable local law.
All successful applicants must be eligible to work in the country the position is based.
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